Creator Activation Lead

Level Infinite, Tencent's global gaming brand, is seeking a Creator Activation Lead for Tencent Games Venture Labs. This role involves developing and owning the global creator activation strategy, driving visibility and engagement through influencer activations. The lead will deliver creative concepts, manage creator partnerships, set campaign KPIs, track performance, and act as a bridge between creative production, social, and communications teams to help games find their audience and grow.

Must Have

• 6–8+ years managing influencer campaigns for gaming or entertainment.
• Proven track record leading large-scale, multi-region creator activations.
• Experience with both paid and organic influencer programs.
• Established relationship to influencer and agency ecosystems in EU and NA.
• Develop and own the global creator activation strategy, optimizing for organic discoverability and platform algorithms.
• Deliver creative concepts that break through the noise and stay ahead of trends across paid and organic campaigns.
• Select and manage creator partnerships across tiers and regions, including top AAA influencers.
• Set campaign KPIs, track performance, and feed learnings into GTM strategy.
• Act as bridge between creative production, social, and comms teams.

Good to Have

• Bold, experimental mindset.
• Mix of strategic and hands-on execution.
• Strong mentor and motivator for junior team members.

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

About the Hiring Team

Tencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.

Role Purpose

Lead Studios' global creator strategy - driving visibility and engagement through influencer activations that combine creativity, authenticity, and measurable impact.

Key Responsibilities

• Develop and own the global creator activation strategy, optimizing for organic discoverability and platform algorithms.
• Deliver creative concepts that break through the noise and stay ahead of trends across paid and organic campaigns.
• Select and manage creator partnerships across tiers and regions, including top AAA influencers.
• Set campaign KPIs, track performance, and feed learnings into GTM strategy.
• Act as bridge between creative production, social, and comms teams.

Who We Look For

Must-Have Experience

• 6–8+ years managing influencer campaigns for gaming or entertainment.
• Proven track record leading large-scale, multi-region creator activations.
• Experience with both paid and organic influencer programs.
• Established relationship to influencer and agency ecosystems in EU and NA.

Personal Attributes

• Bold, experimental mindset.
• Mix of strategic and hands-on execution.
• Strong mentor and motivator for junior team members.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Who we are

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.