Job Description
SOFTSWISS is seeking a Head of Brand Marketing to lead the global brand presence. This role involves driving brand strategy and communication across multiple products and markets within the iGaming industry. The primary purpose is to strengthen SOFTSWISS’s market position, unify product narratives, and ensure consistent, impactful communication across all channels and regions.
Good To Have:
- Experience in iGaming, fintech, or other highly regulated industries.
Must Have:
- Develop and implement overall brand marketing strategy.
- Design and execute annual brand and product promotion plans.
- Create detailed monthly and campaign-specific communication plans.
- Oversee development of creative communication materials for advertising campaigns.
- Prepare additional marketing collateral such as product presentations.
- Research and analyse the competitive landscape and iGaming industry trends.
- Initiate, coordinate, and participate in marketing research projects.
- Develop and refine brand and product positioning, visual identity, and brand style.
- Prepare monthly reports on executed and planned marketing activities.
- Manage and optimise the marketing budget.
- Oversee project documentation and ensure proper workflow and reporting.
- 10+ years of experience in brand marketing, with B2B tech, SaaS, or platform-based business background.
- 5+ years in leading international brand teams.
- Proven track record of developing global brand strategies and leading complex, multi-channel campaigns.
- Strong ability to position a product in competitive markets and translate insights into strategic narratives.
- A blend of analytical thinking and creative intuition.
- Ability to lead with clarity and confidence, navigate ambiguity, scale systems, and influence senior stakeholders.
- Strong, proactive mindset with problem-solving skills.
- Advanced level of English and Russian languages.
Perks:
- Full-time remote work opportunities
- Flexible working hours
- Private insurance
- Additional 1 Day Off per calendar year
- Sports program compensation
- Comprehensive Mental Health Programme
- Free online English lessons with a native speaker
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events.
Head of Brand Marketing
Overview:
SOFTSWISS is hiring a Head of Brand Marketing to lead the evolution of our global brand presence. You’ll join the Marketing Team to drive brand strategy and communication across multiple products and markets, shaping how SOFTSWISS is perceived in the iGaming industry and beyond.
Purpose of the role:
You’ll lead the brand marketing strategy to strengthen SOFTSWISS’s market position, unify product narratives, and ensure consistent, impactful communication across all channels and regions.
Key responsibilities:
- Develop and implement the overall brand marketing strategy for brand and product promotion.
- Design and execute annual brand and product promotion plans across all relevant communication channels.
- Create detailed monthly and campaign-specific communication plans, including priorities (focus products), objectives, key messages, target geographies, channels, and KPIs.
- Oversee the development of creative communication materials for advertising campaigns (key visuals, banners, videos, etc.) using both internal and external resources.
- Prepare additional marketing collateral such as product presentations, commercial proposals, and one-pagers.
- Research and analyse the competitive landscape and trends in the iGaming industry.
- Initiate, coordinate, and participate in marketing research projects.
- Develop and refine brand and product positioning, including visual identity and brand style.
- Prepare monthly reports on executed and planned marketing activities.
- Manage and optimise the marketing budget to ensure effective resource allocation.
- Oversee project documentation and ensure proper workflow and reporting.
Required Experience:
- 10+ years of experience in brand marketing, with a strong background in B2B tech, SaaS, or platform-based businesses, including 5+ years in leading international brand teams.
- A proven track record of developing global brand strategies and leading complex, multi-channel campaigns.
- Strong ability to position a product in competitive markets and translate insights into compelling strategic narratives.
- A blend of analytical thinking and creative intuition, with the ability to lead with clarity and confidence.
- Comfort in navigating ambiguity, scaling systems, and influencing senior stakeholders.
- A strong, proactive mindset, with problem-solving skills and the drive to go the extra mile.
- Experience in iGaming, fintech, or other highly regulated industries would be a significant advantage.
- Advanced level of English and Russian languages.
Our Benefits:
- Full-time remote work opportunities and flexible working hours
- Private insurance
- Additional 1 Day Off per calendar year
- Sports program compensation
- Comprehensive Mental Health Programme
- Free online English lessons with a native speaker
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events.
Department
CMO / Marketing
Role
Brand Manager
Locations
Warszawa, Poland, Poznań, Poland, T'bilisi, Georgia, Valletta, Malta
Remote status
Fully Remote
Employment type
Full-time
Employment level
Executive/Senior Level
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