Head of EMEA Brand Partnerships

9 Minutes ago • 10 Years +
Marketing

Job Description

Overwolf is seeking a Head of EMEA Brand Partnerships to lead and scale its Brand Partnerships group in Europe, Middle East & Africa. This individual will be responsible for driving regional revenue, managing quarterly and annual results from direct and programmatic deals. The role involves expanding Overwolf’s regional strategy, upleveling the sales team, and growing the business beyond the UK. The successful candidate will have a proven track record in building elite organizations within the video game industry or Gen-Z focused media properties, reporting to the Global Head of Brand Partnerships.
Good To Have:
  • Prior experience at a Startup or scale-up business.
  • Passion and enthusiasm for the video game industry or creator economy.
Must Have:
  • Lead the EMEA Brand Partnerships team to consistently exceed sales targets and significantly grow regional revenue.
  • Develop and execute comprehensive sales strategies, identify new business opportunities, negotiate high-value deals, and close sales for advertising space, sponsorships, and other media-related products.
  • Attract, hire, train, and mentor a world-class team of brand partnership sellers across various EMEA markets.
  • Cultivate and maintain strong, executive-level relationships with key clients and agencies across EMEA.
  • Identify and penetrate new market opportunities within EMEA, building out the reach and prestige of Overwolf Ads.
  • 10+ Years of demonstrated progressive experience within the digital media/advertising space, with a key focus on managerial and regional growth.
  • Substantial relationship with key agencies and clients within the UK, France, German & Nordic regions.
  • Demonstrated ability and pedigree to build successful sales organizations within the EMEA region, substantially increasing gross revenue.
  • Expertise in practice as well as able to coach direct, programmatic and programmatic guarantee commercial deals.
  • Strong communication skills and the ability to present internally and externally to C-Suite Leadership.

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Description

Overwolf is on the hunt for a clan chief for our Brand Partnerships group within the wider Europe, Middle East & Africa region. This experienced individual will have a demonstrated track record of building and scaling elite organizations within the video game industry or relevant Millennial and Gen-Z focused media properties. This persons’ primary focus is the overall revenue results for the region and possess extreme accountability for the quarterly and annual results for direct, programmatic guaranteed and non-guaranteed trading deals. This person will play a key role in the growth and expansion of our regional strategy, with a key focus on upleveling Overwolf’s current clan of sellers as well as expanding our business and staff outside of the United Kingdom. This role will report to the Global Head of Brand Partnerships.

Responsibilities

  • Strategic Sales Leadership & Revenue Generation: Lead the EMEA Brand Partnerships team to consistently exceed sales targets and significantly grow regional revenue. Develop and execute comprehensive sales strategies, identify new business opportunities, negotiate high-value deals, and close sales for advertising space, sponsorships, and other media-related products across multiple European markets.
  • Team Leadership & Development: Attract, hire, train, and mentor a world-class team of brand partnership sellers across various EMEA markets. Foster a culture of high performance, collaboration, and continuous improvement. Provide strong leadership, guidance, and support to ensure the team's success and professional growth.
  • Key Client Relationship Management: Cultivate and maintain strong, executive-level relationships with key clients and agencies across EMEA. Ensure the team has exceptional customer service, proactively addresses client needs, and drives satisfaction. Collaborate with clients to develop and implement impactful advertising campaigns, managing ongoing communication to secure long-term partnerships and business retention.
  • Market Expansion & Strategic Growth: Identify and penetrate new market opportunities within EMEA, building out the reach and prestige of Overwolf Ads across Europe. Stay abreast of regional industry trends, audience demographics, competitive landscapes, and regulatory requirements. Leverage this knowledge to inform strategic decisions, tailor market-specific pitches, and provide valuable insights to clients and internal stakeholders.

Requirements

  • 10+ Years of demonstrated progressive experience within the digital media/advertising space. Key focus on managerial and regional growth
  • Substantial relationship with key agencies and clients within the UK, France, German & Nordic regions
  • Demonstrated ability and pedigree to build successful sales organizations within the EMEA region, substantially increasing gross revenue
  • Expertise in practice as well as able to coach direct, programmatic and programmatic guarantee commercial deals
  • Enthusiastic leader, confident and comfortable to own a region and its outcome
  • Strong communication skills and the ability to present internally and externally to C-Suite Leadership.
  • Demonstrated growth mindset, with an openness to leveling up further
  • Ability to guide and thrive in a fast paced environment.
  • Repeated commitment to core values and being willing to make difficult decisions

Bonus Points:

  • Prior experience at a Startup or scale-up business.
  • Passion and enthusiasm for the video game industry or creator economy

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