Industry Analyst Program Leader

13 Minutes ago • 12 Years + • $137,500 PA - $220,000 PA
Program Management

Job Description

Broadcom’s Mainframe Software Division is seeking an Analyst Relations and Product Marketing professional to lead engagement with the global analyst community. This role involves developing and executing a division-wide strategy to build brand reputation, gain market insights, and influence product and go-to-market strategy. Key responsibilities include managing analyst relationships, planning briefings, coordinating with internal teams, and preparing for major analyst evaluations. The role focuses on shaping how analysts perceive Broadcom’s leadership and solutions across Hybrid Cloud, DevOps, AIOps, Security, Compliance, Data Management, and Open Mainframe Solutions segments.
Good To Have:
  • Strategic thinker and problem solver with excellent project management skills.
  • Solid grasp of current and emerging technologies.
  • Comfortable leading others and rolling up sleeves.
  • Skilled in translating technical innovation into strategic narratives and supporting content.
  • Comfortable navigating complex stakeholder environments and driving cross-functional alignment.
  • Passionate about elevating the Mainframe’s role in the enterprise IT market.
  • Happy in a team role and willing to come into an office.
Must Have:
  • Lead and advance engagement with the global analyst community.
  • Develop and execute division-wide strategy for engaging with key industry analysts.
  • Manage analyst relationships, planning and executing briefings and inquiry programs.
  • Coordinate with internal teams and prepare for major analyst evaluations.
  • Use analyst insights to inform business decisions.
  • Drive engagement across Hybrid Cloud, DevOps, AIOps, Security, Compliance, Data Management, and Open Mainframe Solutions segments.
  • Own and lead Analyst Relations strategy across the Division.
  • Plan, schedule, and manage all AR activities, including regular briefings, annual in-person forums, inquiries, advisory events, and analyst research reviews.
  • Build and maintain strong relationships with key analysts (e.g., Gartner, Forrester, IDC).
  • Collaborate across the Division to identify and craft strategic topics, themes, and narratives.
  • Monitor analyst reports, market trends, and competitor activities to provide valuable insights.
  • Define and deliver against KPIs including earned analyst coverage and perception impact.
  • Bachelor's degree and 12+ years of related experience.
Perks:
  • Discretionary annual bonus
  • Equity in accordance with equity plan documents and equity award agreements
  • Medical plan
  • Dental plan
  • Vision plan
  • 401(K) participation including company matching
  • Employee Stock Purchase Program (ESPP)
  • Employee Assistance Program (EAP)
  • Company paid holidays
  • Paid sick leave
  • Vacation time
  • Paid Family Leave and other leaves of absence (as per applicable laws)

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Job Description:

Broadcom’s Mainframe Software Division is seeking a results-driven Analyst Relations and Product Marketing professional to lead and advance our engagement with the global analyst community. This role involves developing and executing our division-wide strategy for engaging with key industry analysts to build brand reputation, gain market insights, and influence product and GTM strategy. Key responsibilities include managing analyst relationships, planning and executing briefings and inquiry programs, coordinating with internal teams, preparing for major analyst evaluations, and using analyst insights to inform business decisions.

In this high-impact role, you’ll drive engagement across the full spectrum of our software domains – spanning Hybrid Cloud, DevOps, AIOps, Security, Compliance, Data Management, and Open Mainframe Solutions segments – shaping and driving the evolution of how analysts perceive and support our overall mainframe business strategy, market leadership, and the transformative value our solutions bring to our clients.

Success requires strong communication, strategic thinking, organizational agility, and the ability to build and maintain complex, high-value relationships.

Mainframe is resurging – central to the future of enterprise transformation. This role places you at the heart of that shift, influencing how the analyst ecosystem sees Broadcom’s leadership, innovation, and client impact.

This is an ideal role for an AR professional or Product Marketing expert eager to shape platform perception and business relevance in a fast-evolving, high-stakes market.

Who You Are:

  • A strategic thinker and a problem solver with excellent project management skills.
  • Have a solid grasp of current and emerging technologies to effectively engage with technical and business-focused analysts.
  • As comfortable leading others as you are rolling up your sleeves. No job is too big or small for you.
  • You can talk to anyone, at any level, in or out of the company.
  • Skilled in translating technical innovation into strategic narratives and supporting content.
  • Comfortable navigating complex stakeholder environments and driving cross-functional alignment.
  • Passionate about elevating the Mainframe’s role in the enterprise IT market.
  • You are happy in a role where you are part of a team and don’t mind coming into an office.

Primary Responsibilities:

  • Own and lead Analyst Relations strategy across the Division, serving as the key liaison between the AR community, our SME’s, and business leaders, including Division SVP and General Manager.
  • Plan, schedule, and manage all AR activities, including regular briefings, annual in-person forums, inquiries, advisory events, and analyst research reviews, including the development of SVP and GM briefing content.
  • Drive advisories and inquiries that shape analyst perspectives and/or inform internal teams on market messaging, tech roadmaps, and/or competitive positioning strategies.
  • Build and maintain strong relationships with key analysts (e.g., Gartner, Forrester, IDC, Bloor, Freeform Dynamics, Intellyx, Moor Insights, Futurum, HyperFrame, etc.) who cover Mainframe, hybrid cloud, and modernization.
  • Collaborate across the Division to identify and craft strategic topics, themes, and narratives of interest to the analyst community - aligning MSD differentiation and Analyst's research agendas.
  • Monitor analyst reports, market trends, and competitor activities to provide valuable insights to internal stakeholders.
  • Define and deliver against KPI’s including earned analyst coverage and perception impact.
  • Partner with product marketing, engineering, Corporate AR, and MSD strategy teams to ensure alignment, execution, and amplification.
  • Support Product Marketing initiatives for our Open and Foundational Value Stream, spanning contributions to messaging, content development, and go-to-market activities.

Bachelor's degree and 12+ years of related experience required.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $137,500 - $220,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

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