Dynamic Messaging Program Manager

Electronic Arts is seeking an organized and innovative Dynamic Messaging Program Manager to develop new operational frameworks in a highly dynamic environment. Reporting to the Director, Email & Dynamic Messaging, this hybrid role involves collaborating cross-functionally to build programs that enable operational excellence within the CRM group. The manager will focus on driving incremental business growth, maintaining channel health, and creating positive player experiences through effective email and dynamic messaging strategies.

Must Have

• Develop & implement channel health strategies and achieve business/brand goals.
• Create and manage a holistic operating model for the program.
• Monitor KPIs and report on channel performance (Audience growth, ROI/message rate, deliverability, revenue, engagement, retention, monetization).
• Collaborate with partner teams for prioritization, roadmap, and execution.
• Design & implement large-scale process improvement projects.
• 3+ years email marketing operations experience.
• 2+ years experience with email production, technical, and business teams.
• 2+ years project management experience.
• Ability to build relationships and collaborate effectively.
• Experience organizing and balancing various priorities and workstreams.
• Interpret email performance metrics, provide strategic POV, influence results.
• Hands-on experience with email marketing best practices.

Perks & Benefits

• Vacation (3 weeks per year to start)
• 10 days per year of sick time
• Paid top-up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave)
• Extended health/dental/vision coverage
• Life insurance
• Disability insurance
• Retirement plan
• Bonus and equity (for certain roles)
• Healthcare coverage
• Mental well-being support
• Paid time off
• Family leaves
• Complimentary games

General Information

Role ID

212163

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Description & Requirements

creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Program Manager will report to the Director, Email & Dynamic Messaging. This is a hybrid role (3 days in office per week).

EA Experiences oCXO CRM

The Email & Dynamic Messaging (EDM) team sits within the CRM group, and is responsible for the way we manage email as a channel and for developing products that improve the way we execute strategies at scale.

Our team focuses on key metrics that drive incremental growth for the business, while maintaining the health of the channel and creating positive experiences for the Player.

We are seeking an organized and innovative Program Manager to develop new operational frameworks in a highly dynamic environment. You will work cross-functionally to build programs that enable operational excellence. The ideal candidate will have a strong background in program management, marketing, and executing marketing campaigns for large customer audiences.

A list of specific responsibilities and qualifications for this role can be found below.

Responsibilities

• Develop & implement strategies & programs that promote the health of the channel overall, while collaborating with the Franchise partner team to develop & implement programs that achieve business and brand goals.
• Create and manage an operating model for the program holistically that considers how targeting, content, business & governance rules, deployment, etc. should work.
• Monitor KPIs and report on channel performance (including, but not limited to, Audience growth, ROI/message rate, deliverability metrics, goal-tracking for revenue, engagement, retention, and monetization).
• Collaborate with partner teams to determine prioritization, roadmap, and execution plans.
• Design & implement large-scale process improvement projects.

Qualifications

• 3+ years of email marketing operations experience
• 2+ years experience working with email production, technical, and business teams
• 2+ years project management experience
• Build relationships and collaborate effectively with partners
• Experience with organizing and balancing various priorities, workstreams, and projects simultaneously.
• Interpret email performance metrics, provide POV on strategic path, influence team to drive results
• Hands-on experience with email marketing best practices for targeting, content, deployment, treatments, deliverability, etc.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$91,100 - $126,900 CAD

Pay is just one part of the overall compensation at .

For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across . We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.