Insight Analyst - Marketing

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. 

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY". 

Well, what about the team?

The Insights team is an integral and fast expanding department within Bally's Interactive. As a Graduate Insight Analyst, you will continuously work with multiple teams, and across many areas, to optimise market share and create a thrilling experience for our players. With an abundance of data at our disposal our analysts strive to provide the business with actionable recommendations through a vast number of analytical tools.

We pride ourselves on giving our analysts the freedom to explore new software and analytical techniques to produce the best analysis possible. Our friendly and knowledgeable team is always at hand to provide guidance, brainstorm ideas and help teach new concepts.

This role sits within our Marketing vertical and is based in the Jersey City office. The role will focus on providing direct support to the NA Marketing Leadership Team, as well as Product, where you will provide analysis on how we can improve our acquisition, conversion, and retention funnels for our Sports & iGaming (slots, bingo, casino etc.) products.

At the heart of it this role is to help the business better understand the players’ wants and needs.

So, what will you be doing?

• Working in collaboration with multiple areas of the business to identify opportunities for Bally's Interactive to grow
• Understanding the business, particularly our marketing capabilities, to ensure analytical needs are met
• Analyzing data from multiple sources to provide timely and actionable insight
• Thinking creatively to improve business and product operations as well as members’ onsite experience
• Improving current processes with new, innovative thinking to incorporate data into all decisions
• Communicating findings positively and coherently to drive change

And what are we looking for?

• Demonstrate experience in a previous analytical role, as well as experience with SQL and Excel is essential
• Have understanding of additional languages like Python/R are beneficial, but not essential
• Show self-motivation with the desire to find and solve real business problems
• Display confidence in delivering your findings to multiple stakeholders across business departments
• Showcase excellent analytical and numerical capabilities
• Have understanding & passion for our business/industry to ensure analytical needs are met
• Have ability to analyze data from multiple sources turning complex concepts into actionable recommendations
• Demonstrate adaptability and flexibility as well as multitasking skills
• Be able to play a part in a successful team ethic and show excellent communication skills
• Be able to navigate through all complexities to deliver best in class experiences to our customers

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

• Annual vacation
• Annual bonus
• 401K program 
• Health insurance

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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