Insights and Experience Lead

This role will own the TCG research strategy and leads turning TCG research into actionable plans to improve or develop new products and experiences for the TCG ecosystem. This role will transform insights into actionable recommendations that shape product development and enhance player experiences. This role is highly influential, requiring strategic thinking, cross-functional collaboration, and expertise in user research methodologies.

Must Have

• Creates and maintains a TCG research strategy with a 3+ year time frame, including gaining alignment from key internal and external partners on this strategy.
• Translate research findings into actionable plans that inform product design and experience improvements.
• Collaborate with internal and external stakeholders to secure buy-in and ensure successful execution.
• Provide consultation to users and leads cross-functional teams to address business issues.
• Serve as a thought leader in user research, advocating for data-driven decision-making.
• Eight (8) to eleven (11) years of relevant professional experience.
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
• Deep experience with designing user research strategies and developing products and experiences based on user research.
• Proven ability to design and implement research strategies that influence product development.
• Expertise in customer segmentation, persona development, and market research.
• Experience managing vendor-led research projects.
• Proficiency in data visualization tools (e.g., Tableau) and SQL for analysis.
• Ability to work and communicate across multiple levels (leadership to individual contributors) and different stakeholder groups.

Good to Have

• Experience with writing and programming surveys through Qualtrics or similar tools preferred
• Strong knowledge of TCGs or other gaming experiences involving collectibles
• Passion for Pokémon preferred

Perks & Benefits

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Summary: This role will own the TCG research strategy and leads turning TCG research into actionable plans to improve or develop new products and experiences for the TCG ecosystem. This role will transform insights into actionable recommendations that shape product development and enhance player experiences. This role is highly influential, requiring strategic thinking, cross-functional collaboration, and expertise in user research methodologies.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Creates and maintains a TCG research strategy with a 3+ year time frame, including gaining alignment from key internal and external partners on this strategy.
• Translate research findings into actionable plans that inform product design and experience improvements.
• Collaborate with internal and external stakeholders to secure buy-in and ensure successful execution.
• Provide consultation to users and leads cross-functional teams to address business issues.
• Serve as a thought leader in user research, advocating for data-driven decision-making.

What you’ll bring

• Eight (8) to eleven (11) years of relevant professional experience or a demonstrated equivalent level of expertise.
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
• Deep experience with designing user research strategies and developing products and experiences based on user research.
• Proven ability to design and implement research strategies that influence product development.
• Expertise in customer segmentation, persona development, and market research.
• Experience managing vendor-led research projects.
• Proficiency in data visualization tools (e.g., Tableau) and SQL for analysis.
• Experience with writing and programming surveys through Qualtrics or similar tools preferred
• Strong knowledge of TCGs or other gaming experiences involving collectibles
• Passion for Pokémon preferred
• Ability to work and communicate across multiple levels (leadership to individual contributors) and different stakeholder groups

Base Salary Range:

For this role, new hires generally start between $127,800 - $151,525 per year. The full range is $127,800 - $191,200 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-Hybrid

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.