Jr. Program Marketing Manager

The Associate Program Marketing Manager at WebMD is a key member of the Global Medscape program marketing team. This role involves developing, optimizing, and delivering marketing campaigns and digital marketing assets for direct-to-physician promotional programs like microsites and content destinations. Responsibilities include autonomous campaign setup, launch, and delivery, collaborating with various internal teams, optimizing live campaigns to meet traffic goals and client KPIs, and analyzing campaign data for performance adjustments. The manager will track multiple campaigns daily, troubleshoot performance issues, and provide updates to sales and client-facing teams.

Must Have

• Work autonomously to setup, launch and deliver campaigns accurately and efficiently
• Collaborate with Account Managers, Project Managers, and Business Intelligence teams to execute marketing tasks
• Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are met
• Analyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and delivery
• Follow Global documentation and guidelines provided to ensure best practices are followed
• Track portfolio of multiple campaigns and their optimizations daily
• Identify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalation
• Collaborate closely with Sales and Client facing teams to provide performance updates and insights
• 3+ years experience in Digital marketing, Digital campaign management, Marketing Operations, or Ad operations
• Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign Management
• Experience working on projects timelines e.g. Workfront/ MS Project
• Proven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environment
• Excellent written and verbal communication skills
• Strong MS Excel, Access and Analytical skills
• Great attention to detail, highly organized and results- driven

Good to Have

• Proficient in Salesforce
• Proficient in Google Ad Manager
• Proficient in Tableau
• Experience in Pharmaceutical Marketing

Description

Position at WebMD

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Education: Bachelor’s degree in a related field, or similar years of relatable experience

Experience: 3+ years experience in any of the following:

Digital marketing (email, programmatic, media channels), Digital campaign management, Marketing Operations, Ad operations

Overview:

The Associate Program Marketing Manager plays a key role on the Global Medscape program marketing team, responsible for developing, optimizing and delivering marketing campaigns and digital marketing assets that support direct-to-physician promotional programs (e.g. microsites, content destinations)

Main duties and responsibilities:

• Work autonomously to setup, launch and deliver campaigns accurately and efficiently
• Collaborate with Account Managers, Project Managers, and Business Intelligence teams to execute marketing tasks during the campaign setup.
• Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are met
• Analyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and delivery
• Follow Global documentation and guidelines provided to ensure best practices are followed
• Track portfolio of multiple campaigns and their optimizations daily
• Identify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalation
• Collaborate closely with Sales and Client facing teams to provide performance updates and insights

Skills, qualifications and experience required:

• Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign Management
• Experience working on projects timelines e.g. Workfront/ MS Project
• Proven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environment
• Excellent written and verbal communication skills
• Strong MS Excel, Access and Analytical skills
• Great attention to detail, highly organized and results- driven
• Proficient in Salesforce, Google Ad Manager, and Tableau is preferred
• Experience in Pharmaceutical Marketing is a plus