Integrated Demand Marketing Manager - Mexico City - Hybrid

Gigamon is seeking a Sr. Integrated Demand Marketing Specialist to join their WW Digital Growth Marketing team. This role involves planning, implementing, and optimizing integrated digital programs to generate pipeline through various syndication and media outlets. The specialist will lead media planning and execution across digital channels, collaborate with global teams, manage program orchestration, and develop media plans and budgets. The position requires a strategic mindset for digital demand generation, hands-on media planning experience, and a data-driven approach to optimize marketing strategies and drive ROI for hybrid networks and data protection.

Must Have

• Lead media planning and execution across digital syndication, paid social, display, and programmatic channels
• Collaborate with field marketing and digital strategy teams for demand generation programs
• Manage end-to-end program orchestration, from creative development to performance analysis
• Partner with global stakeholders to maximize digital channel impact
• Develop and manage media plans and budgets
• Continuously measure, analyze, and report on program performance
• Work cross-functionally with agencies, vendors, and internal partners
• 5+ years of experience in demand generation, customer acquisition, or digital media program management
• Proven experience with media planning and buying, including strategy development, audience segmentation, and performance measurement
• Proficiency in Salesforce, Marketo, ABM platforms, Content Syndication, Programmatic Media, SEM, Paid Social, and Display Advertising
• Strong analytical background to leverage data and insights to drive ROI
• Advanced skills in Excel, PowerPoint, and analytics tools
• Bachelor’s degree

Good to Have

• Strategic thinker with ability to translate complex objectives into actionable plans
• Highly organized and detail-oriented, with focus on quality and program performance
• Self-starter and collaborative team player thriving in a fast-paced environment
• Skilled in project management, ensuring digital outlets are active and optimized
• Excellent communicator, able to present insights and results persuasively
• Passionate about innovation, testing, and continuous improvement
• Motivated by data and outcomes, committed to ROI-driven decision making

Description

At Gigamon, our purpose is to protect the hybrid networks and data of the largest, most complex organizations on the planet. Certified as a Great Place to Work, we offer a deep observability pipeline that efficiently delivers network-derived intelligence to cloud, security, and observability tools. This helps our customers to eliminate security blind spots, optimize network traffic, and dramatically reduce tool cost and complexity, enabling them to better secure and manage their hybrid cloud infrastructure. Gigamon has served more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations.

Gigamon is seeking a creative, data-driven, and customer-obsessed Sr. Integrated Demand Marketing Specialist to join our WW Digital Growth Marketing team. In this role, you’ll act as a subject matter expert responsible for the planning, implementation, and optimization of integrated digital programs that fuel pipeline generation through multiple syndication and media outlets.

The ideal candidate will bring a strategic mindset for digital demand generation and hands-on media planning experience, with a proven ability to translate marketing insights into high-impact programs. You’ll collaborate with cross-functional teams worldwide to design integrated marketing programs that align with Gigamon’s global growth goals.

What You’ll Do

• Lead media planning and execution across digital syndication, and collaborate with other digital subject matter experts to extend efforts to paid social, display, and programmatic channels to optimize pipeline creation and acceleration.
• Collaborate with field marketing and digital strategy teams worldwide to execute cohesive, data-informed, and scalable demand generation programs.
• Manage end-to-end program orchestration — from creative development and audience targeting to performance analysis and optimization.
• Partner closely with global stakeholders to maximize the impact of digital channels, ensuring consistent alignment with business priorities and regional goals.
• Develop and manage media plans and budgets, ensuring optimal investment across multiple channels and platforms.
• Identify opportunities to extend digital journeys beyond the core channels — integrating nurture, retargeting, and content engagement tactics.
• Continuously measure, analyze, and report on program performance, using data to guide resource allocation and refine marketing strategies.
• Work cross-functionally with agencies, vendors, and internal partners to ensure flawless execution and continuous performance improvement.

What You’ve Done

• 5+ years of experience in demand generation, customer acquisition, or digital media program management for technology or B2B companies.
• Proven experience with media planning and buying, including strategy development, audience segmentation, and performance measurement.
• Proficiency and/or Experience in Salesforce, Marketo, ABM platforms, Content Syndication, Programmatic Media, SEM, Paid Social, and Display Advertising.
• Strong analytical background — adept at leveraging data and insights to drive ROI and make strategic recommendations.
• Advanced skills in Excel, PowerPoint, and analytics tools for data storytelling and presentation.
• Bachelor’s degree required; marketing, communications, or business focus preferred.

Who You Are

• A strategic thinker with a strong ability to translate complex objectives into actionable, measurable marketing plans.
• Highly organized and detail-oriented, with a relentless focus on quality and program performance.
• A self-starter and collaborative team player who thrives in a fast-paced, dynamic environment.
• Skilled in project management, ensuring all digital outlets remain active, optimized, and on track.
• An excellent communicator, able to present insights and results clearly and persuasively.
• Passionate about innovation, testing, and continuous improvement, always looking for creative ways to drive efficiency and results.
• Motivated by data and outcomes — committed to measurement, optimization, and ROI-driven decision making.

#LI-Hybrid

As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, sexual orientation, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, and/or local law. For more information, please refer to Know Your Rights: Workplace Discrimination is Illegal.

We are committed to providing reasonable accommodation for all qualified individuals with disabilities. If you require a reasonable accommodation, please contact us at (669) 240-2248.

If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).