Lead Influencer Relations Manager

WHAT’S THE ROLE

As our Lead Influencer Relations Manager, you’ll lead the development and execution of global influencer strategies across all our games. You’ll provide leadership to our Influencer Managers, driving creative and data-informed campaigns and managing high-level relationships with creators. This is a hands-on, cross-functional role where you’ll blend strategic thinking with execution, ensuring our influencer efforts are consistent, innovative, and impactful.

WHAT YOU’LL BE DOING

• Inspire, mentor, and develop a high-performing team, fostering an inclusive and collaborative environment.
• Lead the creation and implementation of effective long-term influencer engagement strategies and programs, ensuring alignment with broader marketing and community goals and overall community and creator strategic principles.
• Build and strengthen relationships with top-tier creators, and platforms e.g. YouTube, Twitch, TikTok, and emerging channels, championing diversity and inclusivity in influencer partnerships.
• Oversee campaign budgets, planning, and reporting, ensuring delivery of KPIs and impactful results.
• Drive ideation for innovative influencer-led campaigns and activations, collaborating with PR, community, brand, and digital teams.
• Represent at key industry events, supporting influencer activations and relationship building.

WHAT YOU’LL BRING

• Proven experience in influencer marketing, ideally within the games industry and fostering organic relationships with creators.
• Demonstrable team leadership experience with a track record of developing and managing team members.
• Deep knowledge of the influencer landscape, platforms, trends, and best practices.
• Strong creative instincts paired with a data-driven approach to decision making.
• Excellent communication skills and confidence in presenting strategies to senior stakeholders.
• Ability to build strong relationships with influencers and internal teams.
• Passion for gaming and an understanding of gaming communities and culture.
• Willingness to travel internationally to support events and activations.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.