Lead Product Manager, Data Monetization
Job Summary
Job Description
The Lead Product Manager will be responsible for driving the data monetization strategy, using Attentive’s identity graph and first-party data. They will lead initiatives to provide value for customers by enabling more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations. This includes ownership of product strategy, roadmap, and executive alignment, as well as leading integrations with key advertising platforms. The role involves collaboration with data science and engineering, ensuring privacy compliance, engaging with customers, defining and running A/B tests, and tracking performance metrics.
Must have:
- 6+ years of product management experience
- Experience building and scaling integrations with social platforms
- Proven record of product launches
Good to have:
- Understanding of EMQ scores, identity matching, and social ad targeting
- Deep analytical skills and familiarity with experimentation frameworks
- Comfortable working across cross-functional teams
Perks:
- Health & wellness
- Equity
8 skills required
Job Details
About the Role
We’re seeking a Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations.
What You'll Accomplish
- Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms
- Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers
- Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation
- Partner with legal and compliance to ensure privacy-safe, consent-driven data usage
- Engage directly with strategic customers to solicit feedback and validate product concepts
- Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams
- Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights
Your Expertise
- 6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS
- Experience building and scaling integrations with Meta, TikTok, or similar social platforms
- Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage
- Understanding of EMQ[1] [2] scores, identity matching, and the mechanics of social ad targeting strongly preferred
- Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
- Comfortable working across cross-functional teams including data science, legal, and customer success
- Excellent written and verbal communication skills
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full time position is $173,200 - $240,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-BH1
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