Manager, Performance Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This role will be pivotal in spearheading and optimizing Consumer Financial Services paid media campaigns across the funnel to achieve growth for both brand and performance objectives. This position requires a dynamic individual, capable of collaborating cross-functionally with product marketing, analytics, brand, legal, martech, and media agency teams. This role will leverage data-driven insights to drive innovative campaigns for the Consumer Financial Services team, and our ideal candidate is highly influential, organized, and accountable.

Job Description:

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Expected Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred Qualification:

Job Responsibilities

• Effectively strategize, manage, execute, and report on new areas of growth across the paid media marketing funnel
• Owns paid media agency strategic planning, roadmapping, and identifying improvements to ways of working to drive efficiency
• Collaborate closely with product marketing teams to ensure on-time media delivery, top -quality execution, and an iterative testing cadence
• Leverage data-driven approach to analyze and drive campaign optimizations alongside ROI, Analytics, and Business Intelligence teams
• Manage financial services media workstreams and stakeholders across global markets including (but not limited to) UK, DE, FR, IT, ES, AU, CA, and MX.
• Support product marketing leads in business casing and executing high growth strategies and strategically incorporate product innovations into paid media messaging
• Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
• Own paid media customer journey through landing page and app store testing to drive higher conversion rates
• Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows
• Guides publisher partner relationships with core channels partners (i.e. Google, Meta, etc.)
• Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
• Partner closely with Analytics to continue to build and evolve paid media incrementality story
• Drive connectivity to CRM/ASO/Web ensure strategies are cohesive and aligned across paid and owned and drive monthly readouts to these stakeholders
• Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
• Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval

Required Skills

• A minimum of 8+ years of experience in digital marketing, with experience across the funnel
• In-depth knowledge of paid media channels
• Familiarity with managing and scaling linear TV, OOH, and other traditional paid media programs as well as performance marketing
• Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
• Proven ability to develop and implement effective paid media strategies aligned with core business objectives
• Experience with financial services brands and/or Buy Now, Pay Later products is a plus
• Experience in managing an agency team, including planning, prioritization, and guidance
• Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.
• 8+ years experience in working cross-functionally with analytics/martech teams
• Comfortable with communicating and pitching growth opportunities to segment and leadership teams
• Excellent verbal, written, presentation, and interpersonal communications skills
• Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
• Thrives in a fast-paced environment
• High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
• Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of products and markets. Global experience is a plus.
• Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
• Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
• Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
• Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders
• Bachelor’s Degree required