Marketing Designer

X-FLOW is a mobile game development company established in 2018. We gained recognition after the release of Happy Color, the most popular digital coloring book and one of the most successful ad-driven mobile apps in the world. We take pride in our diverse and talented team and partners, spread across the UK, Cyprus, the Netherlands, and other regions worldwide.

We are looking for an experienced Marketing Designer for our flagship project, Happy Color. We need a specialist who specializes in creating high-impact visuals for mobile app stores (Google Play & App Store) and other marketing materials. You will be responsible for designing and optimizing static visual assets and promotional creatives (screenshots, icons, feature graphics, banners, static assets for video creatives and playable ads) that drive visibility, conversion, and engagement.

Key Responsibilities:

• Analyze industry trends, competitor benchmarks, and store creative strategies.
• Design high-quality app store screenshots, icons, and feature graphics tailored for mobile games and apps.
• Create variations at scale to support A/B testing and ongoing optimization.
• Ensure visuals comply with Google Play/App Store/Ad Networks guidelines and best practices.
• Automate the localization and production process for screenshots in multiple languages.
• Manage the upload and versioning of creatives across stores.
• Produce static marketing materials for user acquisition campaigns, social media, and promotional needs.
• Stay up to date with industry trends, competitor benchmarks, and store creative strategies.

Requirements:

• 3+ years of experience as a Marketing Designer or in similar roles within the mobile gaming or visual content applications industry (portfolio required).
• Proven experience in creating content for app stores (icons, screenshots, and feature graphics).
• Strong knowledge of App Store & Google Play creative guidelines and limitations.
• Ability to analyze and define market trends and convert the insights into actionable items.
• Hands-on experience with localization workflows and bulk asset production.
• Proficiency in design tools (Figma, Photoshop, Illustrator, or equivalents).
• Experience with automation tools for creative production (a plus).
• Strong attention to detail and ability to deliver high-volume creatives under tight deadlines.
• Passion for mobile games and visual marketing.
• Russian - С1/higher, English - B1+.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team in a creative and dynamic environment.
• Flexible working hours and remote/office work options.
• Career growth and professional development opportunities.
• A fun and inclusive company culture that celebrates diversity and creativity.

Join us and let’s create great content together!