Marketing Excellence Coordinator

We are on a continuous journey to grow business impact from marketing activities. As part of this journey, we are looking for a global Marketing Excellence Coordinator who is eager to contribute to growing the business through two main activities. You are in charge of marketing content enablement, to enable the regional Marketing teams as well as to ensure global consistency. And you install and coordinate the competence training program for Marketing, to ensure the team’s continuous improvement. The ideal candidate has content marketing experience as well as project management skills and has a general interest in marketing. You will report to the Global Marketing Excellence Lead and will be part of the Marketing team.

If you get energy from contributing and executing a vision and building new foundations, we’d love to hear from you! Apply now to join our team.

Your role and responsibilities

Plan, brief, maintain and improve evergreen content assets and website landing pages for the different markets, products and services.

• Asset creation & maintenance - content assets and website landing page content. You plan and coordinate content assets and landing pages for all evergreen topics to enable Marketing and to ensure a consistent voice & look and feel. The content assets contain the positioning, messaging & claims and corresponding visual material. No worries, no need to be a webmaster - the actual landing page creation happens by a specialised team.
• Delivery of monthly customer newsletter topics. You consolidate all relevant global topics as input for a monthly newsletter to our customers. This content will be personalised and distributed by the Marketers.
• Ensure a continuous improvement mindset by tracking performance, analyzing and reporting results, ensuring content quality, conducting retrospectives to capture learnings, and staying informed on industry trends to optimize future projects and drive innovation.

You will know you are successful when your content assets are being used and outperform average performance.

Build, maintain and improve the marketing team’s training program, in close collaboration with the Marketing Leads.

• Competence mapping & priority setting. Based on the role descriptions, you map the required team competences, identify gaps and define an approach to get to a good process of priority mapping per year.
• Training program set-up, together with the Business Change Expert. You ensure all relevant training is in place to grow the priority competences. You select the type of training (DIY recording, best-practice sharing, personal coaching, external training,...) based on what is best to fit the need for that specific competence. You are not the one creating the actual training content, that will be done by the functional leaders and domain experts.

Ensure regular communication & strong stakeholder management: most projects require multiple-department and frequent stakeholder management.

• Stakeholder engagement. You identify key stakeholders & manage effective relations. You engage with your key stakeholders to be aware of what is coming or changing to keep your asset library up-to-date, relevant, and used.
• Collaboration. You work closely with multiple departments, depending on the project: Marketing, Ecom, Category Management, Market Management,... .
• Continuous communication. Through frequent communication on the right platforms you make sure everybody is aware of what is available and the value it can bring.
• Documentation: maintain project documentation, including project briefs, status reports, and meeting notes. Ensure all project files are organized and accessible to the teams.

Your profile

• Bachelor or Master degree in Marketing, business or related field
• 5+ years of expertise in a bigger/ international company
• Proven experience in project coordination - marketing and/or other business related projects
• Understanding of marketing principles and campaign execution
• Comfortable in taking end-to-end ownership on new projects
• A “builder”: getting energy from first-time build & delivery
• Customer-centric mindset
• Excellent planning and organizational skills. An eye for detail.
• Affinity with global mindset and regional touch.
• Strong relationship-building abilities with internal teams.
• Analytical mindset with experience measuring the impact of content initiatives.
• Fluent in English and Dutch (French is a plus)

What's in it for you

• A competitive salary with benefits such as meal vouchers and insurances.
• Flexible working hours, home working and a healthy work-life balance.
• 20 paid vacation days and 12 WTR days.
• An easily accessible work location (but remote work is also possible).
• A people-centric culture where your fitness and mental well-being matter.
• Lunch breaks and sports facilities in TVH Park, the company's green zone.
• Access to LinkedIn Learning and many in-house (and external) training courses.
• Fun after works and other optional events (e.g. TVH Kaffee).

People are at our heart

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.

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