Marketing Manager - Offline Events - China

6 Days ago • 5 Years + • Events

Job Summary

Job Description

The Marketing Manager for Offline Events in China will plan and execute all offline promotional activities for thatgamecompany's (TGC) game brands in China. This includes game exhibitions, fan meetups, and brand collaborations. Responsibilities encompass collaborating with event organizers, managing budgets, analyzing event outcomes, and overseeing on-site execution. The ideal candidate possesses at least 5 years of experience in planning and executing large-scale offline events in China's gaming industry, a deep passion for TGC's games, and strong project management skills. The role ensures each event meets the highest standards, creating memorable experiences for players while maximizing ROI.
Must have:
  • 5+ years offline event planning experience in China's gaming industry
  • Large-scale event management experience
  • Deep passion for TGC game brands
  • Strong project management & execution skills
  • Budget management and data analysis capabilities

Job Details

Job Description:
As the Marketing Manager for Offline Events, you will be responsible for planning and executing thatgamecompany's (TGC) offline promotional activities in China, covering all TGC game brands. You will ensure that each event is meticulously planned and executed to the highest standards, from preparation and execution to post-event analysis, creating unforgettable experiences for players. Your responsibilities will include coordinating with event organizers, venue providers, and other partners, as well as managing event budgets and evaluating their effectiveness.

Key Responsibilities:

  • Plan and execute a variety of offline promotional activities for TGC game brands in China, including game exhibitions, fan meetups, and brand collaboration events.

  • Collaborate closely with event organizers, venue providers, creative teams, and other partners to ensure successful events.

  • Manage event budgets to ensure efficient use of resources, control costs, and maximize return on investment.

  • Track and analyze event outcomes, providing data-driven insights for future event planning and improvements.

  • Oversee on-site event execution, troubleshooting any issues to ensure the quality and experience of the events.

Requirements:

  • At least 5 years of experience in planning and executing offline events, with familiarity with gaming exhibitions and related activities in China.

  • Proven experience in independently managing large-scale offline events from start to finish, with the ability to execute effectively in complex environments.

  • Deep passion for TGC game brands, with the ability to understand and convey the brand culture to audiences.

  • Detail-oriented with strong initiative, excellent execution capabilities, and problem-solving skills.

  • Strong project management skills, with the ability to manage multiple events simultaneously and ensure their quality.

We look forward to meeting you

Similar Jobs

Tesla - Autopilot Test Specialist

Tesla

Santa Oliva, Catalunya, Spain (On-Site)
1 Month ago
Conjointly - Quantitative Market Researcher (Spanish-English)

Conjointly

San José Province, Costa Rica (Remote)
5 Days ago
Playtech - Integration Engineer

Playtech

Kyiv, Kyiv City, Ukraine (On-Site)
4 Days ago
Bungie - Deployment Operations Manager

Bungie

(Hybrid)
6 Days ago
Lionbridge Games - IT Specialist

Lionbridge Games

Masovian Voivodeship, Poland (On-Site)
6 Days ago
On Location - Motion Designer - FIFA World Cup 26™

On Location

New York, New York, United States (On-Site)
67 Years ago
Dream Sports - HNI Experiences - Product & Contracting

Dream Sports

Mumbai, Maharashtra, India (On-Site)
6 Days ago
Bungie - Marathon Staff Events Systems Designer

Bungie

United States (Hybrid)
1 Month ago
On Location - Cluster Manager IVH - Bormio/ Livigno - MICO26 Olympic & Paralympic Games

On Location

Milan, Lombardy, Italy (On-Site)
2 Months ago
Onward Search - Producer (Podcast / Live Webcasts Events)

Onward Search

Mettawa, Illinois, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Ubisoft - Senior Gameplay Animator

Ubisoft

Montreal, Quebec, Canada (Hybrid)
1 Week ago
ByteDance - Payment Growth and Campaign Strategy Lead - Global Payment

ByteDance

Jakarta, Jakarta, Indonesia (On-Site)
1 Week ago
Airlab Inc  - Senior Lead Programmer (Game Industry)

Airlab Inc

Quebec, Canada (On-Site)
6 Days ago
Newzoo - Senior Management Consultant

Newzoo

North Holland, Netherlands (Hybrid)
4 Weeks ago
Rocket Science - Software Engineer - Unreal

Rocket Science

Cardiff, Wales, United Kingdom (Hybrid)
5 Days ago
ESL FACEIT Group - EFG - Event Staff / Festival Operations - DreamHack Dallas

ESL FACEIT Group - EFG

Texas, United States (On-Site)
1 Week ago
Genies - 2025 Summer Backend Engineer Intern

Genies

San Mateo, California, United States (On-Site)
3 Weeks ago
Epic Games - QA Engineer

Epic Games

(On-Site)
2 Months ago
Behaviour Interactive - Principal UI/UX Designer

Behaviour Interactive

Montreal, Quebec, Canada (Hybrid)
5 Days ago
Canva - Senior Backend Engineer (Java) - Content Enrichment

Canva

Brisbane, Queensland, Australia (Remote)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Shanghai, Shanghai, China

Tencent - Senior Backend Developer

Tencent

Shenzhen, Guangdong Province, China (On-Site)
3 Months ago
Tencent - NIKKE CN Community Content Operator

Tencent

Shanghai, Shanghai, China (On-Site)
1 Week ago
NVIDIA - Senior System Software Engineer - Autonomous Driving

NVIDIA

Shanghai, Shanghai, China (On-Site)
2 Months ago
Tencent - Senior 2D Character Concept Artist - Global AAA Action Game

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Tencent - Senior UE5 Game Engine Developer

Tencent

Guangzhou, Guangdong Province, China (On-Site)
3 Months ago
Tencent - Business Application Developer Internship

Tencent

Shanghai, Shanghai, China (On-Site)
3 Weeks ago
Zengame Technology - Game Customer Service

Zengame Technology

Hainan, China (On-Site)
2 Months ago
Supercell - Senior 3D Environment Artist, Project R.I.S.E

Supercell

Shanghai, Shanghai, China (On-Site)
5 Months ago
Tencent - HR Intern (International Students)

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Week ago
Mattel  Inc  - Development Designer

Mattel Inc

Dongguan, Guangdong Province, China (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Events Jobs

ESL FACEIT Group - EFG - Event Management Apprentice (IHK Training)

ESL FACEIT Group - EFG

North Rhine-Westphalia, Germany (Hybrid)
1 Week ago
BrightEdge - Events Manager

BrightEdge

Cleveland, Ohio, United States (Hybrid)
5 Months ago
Fanatics - Assistant Merchandiser

Fanatics

Manchester, England, United Kingdom (Hybrid)
5 Months ago
On Location - Senior Accountant - Olympics

On Location

Atlanta, Georgia, United States (On-Site)
2 Months ago
On Location - Art Director– FIFA World Cup 26™

On Location

New York, New York, United States (On-Site)
67 Years ago
Bushiroad - Events Team Associate

Bushiroad

(On-Site)
1 Month ago
On Location - Account Manager, Texas Tech University Athletics

On Location

Texas, United States (On-Site)
3 Weeks ago
The Walt Disney Company - Marketing & Media Services Events Manager

The Walt Disney Company

Singapore, Singapore (On-Site)
1 Week ago
Entain - Events and Experience Manager - Client Accounts

Entain

Queensland, Australia (Hybrid)
5 Days ago
Nintendo - Experiential Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

thatgamecompany designs and develops artistically crafted, broadly accessible video games that push the boundaries of interactive entertainment. We respect our players and want to contribute meaningful, enriching experiences that touch and inspire them.

We seek talent that values integrity and personal growth within an environment of intense collaboration and experimentation.

Our mission - create timeless entertainment that make positive change to the human psyche worldwide.

United States (Remote)

Canada (Remote)

Shanghai, Shanghai, China (On-Site)

Remote, Oregon, United States (Remote)

United States (Remote)

United States (Remote)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

View All Jobs

Get notified when new jobs are added by That game company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug