Marketing Manager Trade (all genders)

About tonies:

tonies is the world's leading interactive audio platform for children. With more than 10 million Tonieboxes sold and over 125 million Tonies sold, our award-winning and intuitive audio system delights families worldwide. It revolutionizes how children play and learn independently – child-friendly, creative, and screen-free.

Our diverse content portfolio includes around 1,400 Tonies in multiple languages, and our Tonieboxes have already been activated in more than 100 countries. Since our founding, we have achieved numerous milestones, including going public on the Frankfurt Stock Exchange in November 2021 and building a global team of over 550 dedicated employees.

Become part of our tonies team and the inspiring mission to create innovative and great audio experiences for children around the world!

You as part of tonies:

We are looking for you as Marketing Manager Trade (all genders) to take our Trade Marketing to the next level! With creative ideas and innovative strategies, you will sustainably and effectively shape the brand presence at the POS.

If you are keen to set fresh impulses, further develop our Trade Marketing with strategic foresight, and design innovative concepts to strengthen the brand at the POS, then you are exactly right with us!

Your tasks include:

• Strategic development of innovative trade marketing concepts to optimally present our products at the POS and increase brand performance.
• Creativity: You bring in new ideas, further develop trade marketing, and create measures that stand out from the crowd.
• Planning and implementation of sales-promoting actions, promotions, and POS materials in close coordination with internal and external partners.
• Development of sell-in strategies that help the sales team to bring our products even more successfully into retail.
• Live Activation Marketing: Conception and implementation of events, trade fairs, roadshows, or pop-up stores that make our brand tangible.
• Data-driven work: Budget planning and monitoring, success control, KPI analyses, and optimization of measures for continuous improvement of our trade marketing strategies.
• Close cooperation with Sales, Brand Management, and external partners to successfully realize innovative concepts.

What we expect from you:

• Professional experience: You bring at least three years of experience in marketing, with a focus on trade and retail marketing, and ideally insights into event or live marketing.
• Market knowledge: You have sound knowledge of the retail landscape and experience in dealing with various retailers – from key accounts (e.g., Müller, Thalia, or MediaMarkt/Saturn) to specialist retailers (e.g., KaDeWe or small owner-managed bookstores).
• Project management: You keep an eye on deadlines, budgets, and resources at all times, manage and prioritize several projects in parallel, and thus ensure smooth implementation even in dynamic phases.
• Creativity & innovative spirit: You are keen to try new things and continuously develop trade marketing.
• Strategic thinking: You not only develop operational measures but also long-term concepts that sustainably strengthen our brand.
• Analytical strength & hands-on mentality: You can evaluate data, derive sound decisions from it, and develop pragmatic solutions.
• Communication & coordination: You convince with your skill in dealing with internal and external stakeholders and can successfully manage complex projects.
• Language skills: You have fluent German and English language skills, both written and spoken.

Why tonies?

• Global teamwork: We work together across departments and country borders on our vision to bring the Toniebox into every child's room worldwide.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the offer that suits you best – a Deutschlandticket Job for unlimited mobility, a monthly subsidy of fifty euros for an office parking space, a leased bicycle, or as a Remote Work allowance.
• Security: Benefit from subsidies for capital-forming benefits, a company pension scheme, and occupational disability insurance.
• Rest & time off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rose Monday, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave).
• Continuous further education: Benefit from our internal and external training opportunities and an individual learning budget to continuously expand your knowledge.
• Learning languages and relaxing made easy: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire tonies product range.

Good to know:

It is one of our principles at tonies® that we are committed to inclusion and diversity. We celebrate the different abilities, backgrounds, beliefs, and gender identities that unite under our roof. Every face is welcome with us and is supported by and with us in all phases of development.

We look forward to receiving your application!

Charlotte Angerhausen

Talent Acquisition & Development Manager