Marketing Planner

1 Month ago • 3 Years + • Marketing

Job Summary

Job Description

The Marketing Planner will be responsible for planning and executing promotions aligned with the operational schedules of each title, as well as planning and executing tie-ups and collaborations. This includes both online and offline planning, such as event exhibitions, collaborations, media publications, SNS campaigns, and PR events. The content areas include games, anime, goods, Vtuber, Youtuber, voice actors and artists, theatrical stages, books, and other 2D graphics and video works. The role requires a minimum of three years of experience in relevant fields and requires business-level Japanese language proficiency.

Must have:

3+ years experience in marketing-related operations.
Business-level Japanese language proficiency.

Good to have:

Experience in planning & executing dialogues and interviews in the game industry.
Experience in product planning and MD as an IP holder.
Experience in planning, scripting, and editing video and CM productions.

2 skills required

2 skills required for this role

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Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
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Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
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Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
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In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

業務内容:
・各タイトルの運営スケジュールに合わせたプロモーションの企画及び実行
・タイアップ、コラボの企画提案及び実行

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＊オンラインとオフライン問わずの企画を担当していただきます。

　各種イベント出展、コラボの企画、媒体掲載やSNSキャンペーン、PRイベントなど

＊扱うコンテンツ領域はゲームコンテンツに関わるあらゆるものが対象。

　アニメ、グッズ、Vtuber、Youtuber、声優やアーティスト、演劇舞台、

　書籍（画集やファンブック、パンフレット、雑誌等）、その他2Dグラフィック、映像作品など

応募資格
【必須（MUST）】
・上記の業務内容のいずれかにおいて、3年以上の実務経験を持つ方
・ビジネスレベル以上の日本語能力をお持ちの方

【歓迎（WANT）】
・ゲーム業界の対談、インタビューなどの企画＆実行の経験をお持ちの方
・IPホルダーとして、商品化企画、MD経験をお持ちの方
・映像やCM制作に関する企画立案、台本作成、編集などの経験をお持ちの方

【求める人物像】
・ゲームが好きで、ゲーム業界に興味をお持ち方
・コミュニケーション能力や、業務遂行能力に自信のある方‌
・HoYoverseタイトルに興味がある、積極的にプレイをしている方

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.