Marketing Planning - Brand Effect and Channel Direction
Job Summary
Job Description
Responsible for global channel partnerships, advertising, and integrated marketing across various product platforms. Independently develop promotion strategies, control cooperation direction and content quality, ensuring effective implementation and timely review. Coordinate with major technology providers and partners, providing publishing-side support for multi-platform technical optimization. Stay informed about the gaming market, global industry trends, and platform updates, analyzing industry dynamics and competitor activities. This role requires a proactive and analytical approach to marketing and channel management.
Must have:
- Develop global channel partnerships and advertising strategies.
- Manage integrated marketing campaigns and execution.
- Analyze market trends and competitor activities.
Job Details
1、负责跨端产品全球渠道合作、广告投放、整合营销相关板块工作； 2、独立制定推广策略，把控合作方向及素材质量，保证落地效果，及时复盘； 3、对接主流技术供应商及合作伙伴，为多平台技术优化提供发行侧支持； 4、了解游戏市场、全球行业动态、平台更新，对行业动态和竞争对手动态进行分析和信息整理.
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