Content Marketing Planner - Infinity Warmth
Job Description
- Experience with Warmth IP products.
- Responsible for media communication and content planning for activities, hot topics, and KOL collaborations.
- Responsible for refined operation of video platform content ecosystem and growth of VV indicators.
- Discover and cultivate high-quality video creators, incentivizing content production.
- Create platform hot topic communication events to help game content break out of the circle.
- Follow up on topic planning, content production, and daily operations to build a good community atmosphere.
- Bachelor's degree or above.
- 3+ years of experience in creator ecosystem or media communication.
- In-depth understanding of short videos and platform mechanisms (Douyin, Xiaohongshu).
- High sensitivity and insight into market trends and popular culture.
- Good cross-departmental collaboration skills, rigorous logic, clear expression.
- In-depth understanding of content-oriented games.
Job Description
1. Responsible for media communication for various versions, planning and implementing content for activities, hot topics, and KOL collaborations on various platforms based on version content and user insights, and being responsible for communication effects.
2. Responsible for the refined operation of the content ecosystem on video platforms, and for the growth of platform-wide VV and other indicators.
3. Discover and cultivate high-quality video creators, and incentivize creators to produce content through various means such as activities.
4. Create platform hot topic communication events to help game content break out of the circle.
5. Follow up on topic planning, content production, and daily operations to create excellent secondary creation columns and jointly build a good community atmosphere.
Job Requirements
1. Bachelor's degree or above, 3+ years of experience in creator ecosystem or media communication.
2. In-depth understanding of short videos, with good knowledge of hot content, traffic trends, algorithm mechanisms, and KOL attributes on different content platforms (e.g., Douyin, Xiaohongshu).
3. Love communicating with creators, with great interest and passion for player co-creation.
4. High sensitivity and insight into market trends and popular culture; highly sensitive to major events, emergencies, hot events, and popular culture.
5. Possess good cross-departmental collaboration skills, rigorous logic, and clear expression.
6. Have an in-depth understanding of content-oriented games; experience with Warmth IP products is preferred.
