Job Description

1. Complete the preparatory work before formulating game product promotion strategies and plans, i.e., extracting product selling points, conducting user research, and researching market trends for intended promotions.

2. Participate in the formulation of game product promotion strategies and plans, coordinate with various cooperating departments to implement the plans, and monitor and evaluate the effectiveness of various marketing activities.

3. Responsible for planning and executing core communication creative events during product promotion, including live streams, brand collaborations, and offline activities.

Job Requirements

1. Majors in Marketing, Advertising, Journalism, Communication, Public Relations, Economics, etc., are preferred. Sensitive to data and possess strong data analysis skills.

2. Good at communication, organized, highly efficient, with a good work attitude and innovative spirit.

3. Familiar with content platforms such as Weibo, Bilibili, Douyin, Xiaohongshu. Passionate about games, with rich experience in female-oriented games (Nikki IP) preferred.

4. Possess certain user insight capabilities and understand the differences and commonalities of user ecosystems on various content platforms.

5. Proficient in office tools such as WORD, EXCEL, PPT, and able to use PS, PR for simple image editing and video editing.

6. Excellent copywriting, aesthetic ability, creativity, and coordination skills are preferred.