Media Analyst

The Media Analyst role at Mars United Commerce focuses on digital analytics, audience insights, and media performance optimization within the retail media ecosystem. Responsibilities include collecting, cleaning, and analyzing data from various media platforms, ensuring data accuracy, and providing actionable insights to support marketing and business decisions. The analyst will work with stakeholders, support media planning, maintain certifications, and contribute to continuous improvement of digital media analytics offerings, enabling data-driven decisions for media mix investing.

Must Have

• Collect, clean, and analyze data from various media platforms.
• Proficiency in SQL for querying media performance data.
• Experience with BI tools such as Tableau and Power BI.
• Strong skills in Excel for data manipulation and reporting.
• Demonstrated experience in media analytics methodologies (MTA, Audience Development, Clustering, Markov Chain analysis).
• Familiarity with core media marketing concepts and retail media ecosystems.
• Strong analytical thinking and excellent communication skills.
• Bachelor’s degree in data analytics, statistics, mathematics, or a related field.
• 2-5 years of experience in media data analysis.

Perks & Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

Part of the overall Analytics Group, the Media Analytics Team focuses on digital analytics, audience insights, and media performance optimization, client reporting and relationships, as well as cross-functional integration. They deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem. The team audits advertising campaigns, troubleshoots performance issues, tracks and reports on KPIs, and provides consultation to Commerce Media planning and buying teams. They partner with the Commerce Media team to discuss advertising performance, provide campaign insights and recommendations, and continuously improve digital media analytics product and service offerings. Additionally, they answer client questions and ensure insights align with business objectives, write and approve proposals and presentations, oversee the work, and help drive the growth of the department.

• Core Responsibilities: Digital Analytics, Data Clean Rooms, First Party Data, Second Party Data, Third Party Data, Audience Insights, Retail Media Measurement, Post Campaign Analysis, Incrementality Analysis.
• Primary Tools: Amazon Marketing Cloud, Walmart Scintilla, Azure Synapse, PowerBI, LiveRamp, Retail Media Platforms (Criteo, The Trade Desk, etc.)

Responsibilities

The Media Analyst is responsible for collecting, analyzing, and interpreting media performance data to provide actionable insights that support marketing and business decisions. This role requires strong analytical skills, attention to detail, and the ability to clearly and concisely communicate complex findings. Specifically, the Media Analyst will:

• Collect, clean, and analyze data from various media platforms.
• Work with stakeholders to understand data needs and deliver actionable insights.
• Ensure data accuracy and integrity across all reports, dashboards, and visualizations.
• Critical thinking to analyze data and derive meaningful media insights.
• Communicate findings and recommendations clearly to stakeholders.
• Support media planning initiatives.
• Assist in knowledge sharing through internal communication events, training, and other written materials.
• Maintain relevant marketing certifications and stay informed of media trends, tools, and methodologies.
• Support wider agency initiatives.
• Show up - be accountable, take responsibility, and get back up when you are down.
• Make stuff.
• Share so others can see what’s happening.

Qualifications

• Bachelor’s degree in data analytics, statistics, mathematics, or a related field.
• 2-5 years of experience in media data analysis or a related role.
• Proficiency in SQL for querying media performance data and developing custom audiences.
• Experience with BI tools such as Tableau and Power BI for data visualization.
• Strong skills in Excel for data manipulation and reporting.
• Demonstrated experience in leading media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
• Familiarity with core media marketing concepts, such as first-party and third-party cookie-based data collection, attribution models, and developing audience segments from digital analytics and data management platforms.
• Knowledge of retail media ecosystems and common platforms such as Amazon, Walmart, Target, Kroger, along with third-party tools like SKAI, Pacvue, or Criteo.
• Strong analytical thinking to translate media data into actionable insights.
• Excellent communication skills to present media performance findings to both technical and non-technical audiences.
• Attention to detail to ensure data accuracy, campaign integrity, and reliable reporting.
• Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $66,120 to $91,350 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/1/2026.

All your information will be kept confidential according to EEO guidelines.