Media Operations Analyst

• Execute paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns.
• Work with the Media Operations Manager and Director to develop, implement and analyse bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children.
• Collaborate with internal teams, including sales, content, and product, to ensure the successful setup, execution and optimisation of advertising campaigns across WildBrain’s YouTube Reserve network.
• Ensure creatives comply with industry standards, platform guidelines, and legal requirements.
• Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and achieve KPIs.
• Manage media budgets to maximise return and track spend and payments.
• Stay updated on industry trends, best practices, and emerging technologies in digital advertising, sharing insights with internal teams and contributing to thought leadership initiatives.
• Generate regular reports on campaign performance, revenue tracking, and ad operations metrics, providing valuable insights to stakeholders.
• Collaborate with ad sales and partnerships teams to create media plans and define targeting strategies that answer briefs.
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
• Ensure campaigns are managed in-line with the agreed strategy and in the brand’s tone of voice, and the agreed strategy is translated into creative briefs.

• Demonstrable experience of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest, FAST Channels.
• Excellent communication and interpersonal skills, with the ability present strategies and ideas to a variety of audiences.
• Collaborative spirit, working seamlessly with internal teams and external partners.
• Working to tight deadlines and managing key stakeholder relationships - an organised and proactive person.
• Creative thinker with strong analytical and strategic skills and the ability to use data to drive decision-making and recognize the story it tells.
• An excellent knowledge of the digital landscape and experience of online video and social media platforms.
• A passion for CTV, innovative digital brands and Children’s brands and content. You will keep up to date with current industry trends. You can adapt to a rapidly changing environment and develop skills according to the changing needs of the business.
• Educational background in Marketing, Communications, Advertising fields, or equivalent work experience preferred.
• Experience or knowledge of advertising to children an advantage.

What We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.   

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.