Product Development Manager (Licensing / Brand / Consumer Products)

• Responsible for managing the end-to-end, approvals process, and delivering innovative brand-appropriate products to market.  
• Ensure all product submissions are managed in accordance with the submission process for the relevant brand.  
• Manage the creative output of partners including the appropriate sign off, across WB Brands. 
• Onboard and run sessions with new/existing Licensees providing updates on processes. 
• Spearhead innovation and encourage Licensees by utilising all tools delivered by the Creative Services team, i.e. trend reports. 
• Drive Licensee brand engagement by conducting style guide refreshers and offering your brand expertise.  
• Deliver weekly updates to the local commercial team including reports noting Licensee developments, status and asset updates. 
• Manage and review quarterly Licensee reports highlighting designs in selection and those that have been selected / raised purchase orders.  
• Establish, develop and nurture external relationships across our Licensor and Licensee Portfolio. 
• Proactively manage Licensees range development ensuring to identify gaps in article development and/or standard of execution.  
• Provide training and guidance on systems, such as Mediabox where required to do so.  
• Identify style guide gaps and Licensee needs in line with the wider Creative Services team. 
• Participate and engage in global team activities, such as comp shops, providing visibility to the group.

• Sound knowledge of the product development and approval processes and experience in creatively driving range development
• A proactive, solution driven mind set to deliver against deadlines.
• A good understanding of consumer product categories and their production limitations
• Proficient with using on-line approval software including running reports
• Adobe Creative Suite and Microsoft packages
• The ability to communicate a clear change in design/direction whilst managing all stakeholders.
• Wider knowledge of licensing and product/design trends and a natural interest in consumer product.
• The ability to juggle multiple projects and keep a calm head
• An eye for detail!

What We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.   

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.