Monetization Product Director - Dead by Daylight

Behaviour Interactive, headquartered in Montreal, is a leading independent video game studio with over 1200 employees across multiple locations. They develop games for PC, console, and mobile, including their iconic IP Dead by Daylight. This role is for a Product Director to drive the vision and roadmap for player monetization and content offerings for Dead by Daylight, focusing on characters, cosmetics, sales, and battle passes, and leading a team of Product Managers and Live Ops specialists.

Must Have

• Own the live player monetization and store content roadmap
• Manage prioritization of in-game monetization features and content across characters, cosmetics, sales, and battle passes
• Own and drive the licensing content roadmap through revenue forecasting, market knowledge, community feedback, and collaboration with cross-discipline creatives
• Collaborate and develop strong partnerships across creative, technical and production
• Lead and grow a team of Product Managers & Live Ops specialists
• Track KPIs & P&L
• Partner with Data Insight and Marketing to forecast, measure, and optimize sales
• Combine market insight, player data, and community feedback to define, validate, and evolve monetization features
• 6+ years in Product or Monetization Management
• 2+ years in a leadership role
• Experience in the video game industry on a Live game (PC/Console)
• Deep understanding of live game KPIs, forecasting, and performance metrics
• Proven experience creating strategic deliverables
• Demonstrated successful experience with monetization systems (Content planning, first party sales, Battle Passes, first time conversion, segmentation)
• Able to translate insights into innovative, relevant feature strategies
• Experience in owning and driving a live content roadmap and influencing cross-discipline creative teams
• Strong communication skills

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

Dead by Daylight is looking for a Product Director to drive the vision and roadmap of player monetization and content offerings, including characters, cosmetics, sales, and battlepasses. Your leadership will bring clarity, innovation, and long-term impact to our engagement strategy, helping define the next chapter of DbD’s evolution.

In this role you will:

• Own the live player monetization and store content roadmap; Manage prioritization of in-game monetization features and content across characters, cosmetics, sales, and battle passes.
• Own and drive the licensing content roadmap through revenue forecasting, market knowledge, community feedback, and collaboration with cross-discipline creatives.
• Collaborate and develop strong partnerships across creative, technical and production; Your ability to influence design and creative direction will be crucial.
• Lead and grow a team: Manage a small team of Product Managers & Live Ops specialists and build a high-performing monetization function.
• Track KPIs & P&L: Partner with Data Insight and Marketing to forecast, measure, and optimize sales.
• Combine market insight, player data, and community feedback to define, validate, and evolve monetization features that drive revenue and player conversion.

What we’re looking for:

• 6+ years in Product or Monetization Management, including 2+ years in a leadership role.
• Experience in the video game industry on a Live game, ideally on PC/Console. Deep understanding of live game KPIs, forecasting, and performance metrics.
• Proven experience creating strategic deliverables including defining objectives, key components, and audience-tailored messaging.
• Demonstrated successful experience with monetization systems; Content planning, first party sales, Battle Passes, first time conversion, segmentation.
• Able to translate insights into innovative, relevant feature strategies. Experience in owning and driving a live content roadmap and influencing cross-discipline creative teams.
• Strong communication skills.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.