Senior Merchandising Manager

Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. The Senior Merchandising Manager leads the creative vision and product strategy for the Dead by Daylight merchandise ecosystem. This role combines product development, creative direction, and marketing campaigns to create compelling merchandise collections that engage the community and drive sustainable revenue growth.

Must Have

• Lead creative vision and expand the product range through innovative designs, exclusive limited editions, and strategic brand collaborations.
• Develop the annual merchandise planning and product roadmap, coordinating launches with game updates and community events.
• Source and manage relationships with artists, designers, and brand partners while overseeing creative workflows from concept to production.
• Establish and maintain merchandise art direction guidelines to ensure brand consistency and premium positioning across all products.
• Create and internally coordinate community-driven marketing campaigns including social media content calendar, influencer partnerships, and engagement initiatives.
• Monitor market trends and community feedback to inform product development decisions and brand storytelling strategies.
• Proven experience in creative merchandise strategy and execution, leading impactful product assortments.
• Strategic and innovative mindset, capable of developing long-term product roadmaps, anticipating market trends, and driving creative experimentation.
• Leadership and collaboration abilities, inspiring creative teams, fostering cross-functional partnerships, and maintaining a strong client/user focus to deliver exceptional merchandise experiences.
• Expertise in design tools such as Adobe Illustrator or Photoshop to convey creative vision.
• Strong project management skills, with hands-on experience using tools like JIRA, Monday, Confluence, and Basecamp to keep initiatives organized and on track.
• Proficiency in collaboration and documentation platforms (SharePoint, Miro, DevOps) and Microsoft Office 365 to streamline workflows and communication.

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

The Senior Merchandising Manager leads the creative vision and product strategy for the Dead by Daylight merchandise ecosystem. This role combines product development, creative direction, and marketing campaigns to create compelling merchandise collections that engage the community and drive sustainable revenue growth.

In this role you will :

• Lead creative vision and expand the product range through innovative designs, exclusive limited editions, and strategic brand collaborations.
• Develop the annual merchandise planning and product roadmap, coordinating launches with game updates and community events.
• Source and manage relationships with artists, designers, and brand partners while overseeing creative workflows from concept to production.
• Establish and maintain merchandise art direction guidelines to ensure brand consistency and premium positioning across all products.
• Create and internally coordinate community-driven marketing campaigns including social media content calendar, influencer partnerships, and engagement initiatives.
• Monitor market trends and community feedback to inform product development decisions and brand storytelling strategies.

What we are looking for :

• Proven experience in creative merchandise strategy and execution, leading impactful product assortments.
• Strategic and innovative mindset, capable of developing long-term product roadmaps, anticipating market trends, and driving creative experimentation.
• Leadership and collaboration abilities, inspiring creative teams, fostering cross-functional partnerships, and maintaining a strong client/user focus to deliver exceptional merchandise experiences.
• Expertise in design tools such as Adobe Illustrator or Photoshop to convey creative vision.
• Strong project management skills, with hands-on experience using tools like JIRA, Monday, Confluence, and Basecamp to keep initiatives organized and on track.
• Proficiency in collaboration and documentation platforms (SharePoint, Miro, DevOps) and Microsoft Office 365 to streamline workflows and communication.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.