1. Responsible for overseas channel advertising and data analysis for the company's mobile game products.
2. Formulate advertising strategies for channels, actively explore opportunities for increased volume, and be responsible for channel data.
3. Monitor advertising data, regularly perform statistical analysis and summaries, and continuously optimize promotion effects.
4. Timely track and understand the latest developments of advertising platforms, effectively explore and optimize them, and output results to the team.
5. Responsible for advertising material creativity, designing and formulating advertising creatives, tracking and optimizing them, and regularly outputting conclusions and subsequent iteration directions.
1. 3 years of overseas channel advertising experience, in-depth understanding of advertising delivery links and channels, familiarity with European and American mobile game markets, SLG and RPG advertising experience preferred, complete project launch experience preferred.
2. Excellent logical thinking ability, excellent data analysis ability & proactiveness, good at discovering and solving problems from data.
3. Passionate about games, with rich gaming experience; able to organize, produce, and optimize creative directions for advertising materials based on game selling points; familiarity with European and American market games and film/television works preferred.
4. Excellent cross-departmental communication and collaboration skills, with a spirit of teamwork.
5. Excellent English proficiency, able to use as a working language.