Overseas Advertising Manager (Europe and America SLG)

11 Minutes ago • 3 Years +
Marketing

Job Description

This role involves managing overseas advertising campaigns for the company's mobile games, focusing on European and American markets. Key responsibilities include developing channel-specific advertising strategies, analyzing data to optimize campaign performance, and exploring new growth opportunities. The manager will also monitor ad data, conduct regular statistical analysis, and stay updated on platform trends. A crucial part of the role is creating and optimizing advertising materials, ensuring they align with game selling points and drive effective promotion.
Good To Have:
  • SLG, RPG advertising experience.
  • Complete project launch experience.
  • Familiarity with European and American market games and film/television works.
Must Have:
  • Responsible for overseas channel advertising and data analysis for mobile game products.
  • Develop advertising strategies for channels and explore volume growth.
  • Monitor and optimize advertising data and promotion effects.
  • Track and understand latest ad platform dynamics.
  • Responsible for advertising material creativity, design, and optimization.
  • 3 years of overseas channel advertising experience.
  • In-depth understanding of advertising delivery links and channels.
  • Familiarity with European and American mobile game markets.
  • Excellent English proficiency for work.

Add these skills to join the top 1% applicants for this job

team-management
problem-solving
data-analytics
game-texts

Job Description

1. Responsible for overseas channel advertising and data analysis for the company's mobile game products.

2. Formulate advertising strategies for channels, actively explore opportunities for increased volume, and be responsible for channel data.

3. Monitor advertising data, regularly perform statistical analysis and summaries, and continuously optimize promotion effects.

4. Timely track and understand the latest developments of advertising platforms, effectively explore and optimize them, and output results to the team.

5. Responsible for advertising material creativity, designing and formulating advertising creatives, tracking and optimizing them, and regularly outputting conclusions and subsequent iteration directions.

Job Requirements

1. 3 years of overseas channel advertising experience, in-depth understanding of advertising delivery links and channels, familiarity with European and American mobile game markets, SLG and RPG advertising experience preferred, complete project launch experience preferred.

2. Excellent logical thinking ability, excellent data analysis ability & proactiveness, good at discovering and solving problems from data.

3. Passionate about games, with rich gaming experience; able to organize, produce, and optimize creative directions for advertising materials based on game selling points; familiarity with European and American market games and film/television works preferred.

4. Excellent cross-departmental communication and collaboration skills, with a spirit of teamwork.

5. Excellent English proficiency, able to use as a working language.

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