Performance Marketing Manager
Job Summary
Job Description
Performance Marketing Manager with 2+ years of experience in mobile game UA on Facebook, Google, and AppLovin. Strong analytical skills and data-driven approach.
Must have:
- Mobile Game UA
- Facebook Ads
- Google Ads
- Data Analysis
Good to have:
- AppLovin Ads
- Market Research
- A/B Testing
- Creative Design
Perks:
- Mobile Gaming
- Talented Team
3 skills required
Job Details
About Bigger Games
Bigger Games is a mobile gaming company based in Istanbul. Our goal is to create great games that will be remembered forever and that will become a part of millions of lives everyday.
At Bigger, we merge art, technology, and fun together to succeed. We aim for great execution and passionately work on each and every detail in our casual games to build the best experience for our players. Our titles have reached over +110 million downloads so far and more exciting projects are on the way!
We're looking for a Performance Marketing Manager responsible for establishing and executing strategies to touch millions of users, working with a talented team. At Bigger, we aim to reach millions of users, and our Marketing team is the key player in helping us fulfil this mission.
If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!
WHAT YOU DO
- Manage and optimize all campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions
- Constantly test new tactics, new campaigns, and new ad networks to improve the UA process
- Work closely with ad networks and manage the relationships
- Analyze the UA data and identify the growth opportunities
- Understand the market dynamics, UA tools and users to improve whole UA process
- Work together with marketing artists to create better-performing creatives
- Closely follow the competition and gather market intelligence to establish new best practices
- Optimize and track monetization channels to improve LTV
WHO YOU ARE
- University degree in Engineering, Mathematics, Economics or relevant fields
- Two (2) years minimum relevant business/market experience
- Knowledge of UA on ad networks like Facebook, Google, AppLovin, etc.
- Outstanding analytical skills to make data-driven decisions and strength in data analysis
- A good sense of gameplay experience and special attention to detail
- Strong knowledge and interest in mobile gaming
- Being results-oriented and metric-driven
We respect your privacy and will treat your data confidential as part of the recruitment process. If you’d like more details, please read our Statement of Personal Data Protection Law (KVKK) and Consent Letter.
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