Luma AI is seeking a consumer-focused Product Manager for Dream Machine, their multimodal AI product. The role involves owning the product roadmap, driving rapid adoption, and setting PM best practices. The PM will partner with research, engineering, design, and marketing to translate visionary AI research into high-impact features for creators, focusing on expanding human imagination and capabilities through vision-based AI.

Must Have

• Define and execute end-to-end product strategy for Dream Machine.
• Launch and iterate on pro-level photo and video tools.
• Lead cross-functional sprints and manage roadmap.
• Conduct user research with professional creators.
• Establish A/B testing and analytics for core interactions.
• 5+ years shipping consumer-facing creative or editing tools for professional audiences.
• Deep expertise in photo/video workflows and UI/UX prototyping.
• Strong analytics background.
• Excellent communication skills.
• Passion for AI and integrating generative technologies.

Perks & Benefits

• Work alongside world-class researchers and engineers at the cutting edge of multimodal AI.
• Shape our flagship product’s vision and best practices from scratch.
• Competitive equity package.
• Culture that celebrates urgency, craftsmanship, and collaboration.

Our mission is to build multimodal AI to expand human imagination and capabilities.

We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.

Dream Machine is an early step to building that. Try it here https://dream-machine.lumalabs.ai/

We’re seeking a consumer focused Product Manager

who lives and breathes product-led growth (PLG) and creative workflows. As the first PM dedicated to Dream Machine, you’ll own the roadmap, drive rapid adoption, and set PM best practices from day one. You’ll partner with research, engineering, design, and marketing to turn visionary AI research into polished, high-impact features loved by creators.

What You’ll Do

• Define and execute the end-to-end product strategy for Dream Machine, translating user insights into AI-driven creative features.
• Launch and iterate on pro-level photo and video tools, driving growth in active users.
• Lead cross-functional sprints, balance trade-offs, and maintain a clear roadmap in a fast-paced environment.
• Conduct user research with professional creators to validate feature ideas and optimize engagement loops.
• Establish A/B testing and analytics for core interactions (e.g., brush tools, masking, timeline scrubbing).
• Collaborate on go-to-market plans to ensure successful feature launches and adoption.

Who You Are

• 5+ years shipping consumer-facing creative or editing tools (web or mobile) for professional audiences.
• Deep expertise in photo/video workflows and UI/UX prototyping (wireframes, micro-interactions, pixel polish).
• Strong analytics background: comfortable defining metrics, building funnels, and iterating on retention.
• Excellent communicator who thrives in high-agency, ambiguous environments.
• Passionate about AI and eager to integrate generative and automation technologies into your roadmap.

Why Luma?

• Work alongside world-class researchers and engineers at the cutting edge of multimodal AI.
• High impact: shape our flagship product’s vision and best practices from scratch.
• Competitive equity package and a culture that celebrates urgency, craftsmanship, and collaboration.