Product Manager - Growth

Birdy Grey is seeking a Growth Product Manager to optimize and evolve its direct-to-consumer experience across various customer segments and user journeys. This role involves advocating for the customer, leveraging product instincts, and utilizing data, consumer insights, and experimentation. The manager will collaborate extensively with cross-functional teams including Engineering, Product Design, Marketing, and Data to drive digital growth KPIs, improve conversion, revenue, and marketing efficiency.

Must Have

• Collaborate with partners and stakeholders to develop, plan, and execute against the growth product vision, strategy, and roadmap.
• Champion a test-and-learn culture.
• Own, drive, and monitor digital growth KPIs, using data-driven insights to validate, test, and iterate on opportunities to improve conversion, revenue, and marketing efficiency.
• Create detailed & well-scoped product requirements, identify dependencies, and align roadmaps.
• Manage inbound requests; prioritize the product backlog and experiment calendar.
• In partnership with engineering leadership, facilitate agile ceremonies and align on sprints.
• In partnership with product design & engineering, manage the quality assurance (QA) process for new features and experiments.
• Communicate progress, results, and learnings to key stakeholders, including executive leadership.
• Manage relationships with relevant SaaS partners / vendors.
• Bachelor’s Degree Required
• 3+ years of progressive experience in product management, ideally with a focus on growth, CRO, or experimentation
• Proven track record of successfully delivering on product strategy in a high-growth environment
• Experience using competitive analysis, market insights to make data-driven decisions
• Experience collaborating and partnering with cross-functional teams and stakeholders
• Strong verbal and written communication skills; can patiently and effectively communicate with a diverse group of peers across time zones
• Strong analytical skills (SQL, Excel, Looker, Heap, GA, etc) and ability to glean, distill, and synthesize insights for business stakeholders
• Impeccable organizational skills and attention to detail
• Ability to flourish in a rapidly growing company and fast paced environment
• Desire to be part of a team and the capacity to operate autonomously

Good to Have

• Start-up experience
• Interest in bridal and fashion
• Experience with Shopify and and/or headless architecture

Perks & Benefits

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• 100% employer covered medical dental & vision plans
• 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• 401K + up to 4% match after 3 months
• Flexible Open PTO Policy + 11 paid holidays
• A monthly wellness day + monthly wellness stipend + summer Fridays
• Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Free bridesmaid dresses + 50% discounts on Birdy Grey products
• 3 months of paid parental leave
• Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
• Customers can participate in Birdy Grey’s giveback program with The Princess Project

THE COMPANY:

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

REPORTS TO: Director of Product Management

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote

Birdy Grey is looking for a Growth Product Manager who is passionate about advocating for the customer, has excellent product instincts, and a passion for data, consumer insights, and experimentation. This Growth Product Manager will be focused on optimizing and evolving our DTC experience across multiple customer segments and user journeys. This is a highly cross-functional role and necessitates the ability to partner across Engineering, Product Design, Site Merchandising, Web Operations, Creative, Marketing, Data, Operations, Strategy, and Finance.

SCOPE OF RESPONSIBILITIES

• Collaborate with partners and stakeholders to develop, plan, and execute against the growth product vision, strategy, and roadmap. Champion a test-and-learn culture.
• Own, drive, and monitor digital growth KPIs, using data-driven insights to validate, test, and iterate on opportunities to improve conversion, revenue, and marketing efficiency.
• Create detailed & well-scoped product requirements, identify dependencies, and align roadmaps.
• Manage inbound requests; prioritize the product backlog and experiment calendar.
• In partnership with engineering leadership, facilitate agile ceremonies and align on sprints.
• In partnership with product design & engineering, manage the quality assurance (QA) process for new features and experiments.
• Communicate progress, results, and learnings to key stakeholders, including executive leadership.
• Manage relationships with relevant SaaS partners / vendors.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

• 3+ years of progressive experience in product management, ideally with a focus on growth, CRO, or experimentation
• Proven track record of successfully delivering on product strategy in a high-growth environment
• Experience using competitive analysis, market insights to make data-driven decisions
• Experience collaborating and partnering with cross-functional teams and stakeholders
• Strong verbal and written communication skills; can patiently and effectively communicate with a diverse group of peers across time zones
• Strong analytical skills (SQL, Excel, Looker, Heap, GA, etc) and ability to glean, distill, and synthesize insights for business stakeholders
• Impeccable organizational skills and attention to detail
• Ability to flourish in a rapidly growing company and fast paced environment
• Desire to be part of a team and the capacity to operate autonomously

NICE TO HAVES:

• Start-up experience
• Interest in bridal and fashion
• Experience with Shopify and/or headless architecture

California Pay Range

$110,000 - $140,000 USD

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
• Join a Women Founded Small Business blazing trails in the Bridal industry
• Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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