Product Marketing Manager

ABOUT US:

BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits.

We are looking for a Product Marketing Manager to join our team and drive user loyalty, engagement, and monetization across our digital products. This role combines analytical thinking, creative campaign development, and user behavior insights to deliver impactful push and in-app campaigns, improve store ratings, grow community engagement, and optimize retention strategies. You will work closely with the product team, PR team, design and analytics teams to ensure our users get maximum value from the product and stay with us longer.

YOUR IMPACT:

• Push Campaign Management
• Develop and optimize push notification strategies based on business goals, user behavior, and performance analytics.

• Launch A/B tests to improve engagement with core features, monetization flows, and upsell campaigns.

• Maintain up-to-date campaign documentation (Confluence, Figma, Google Drive).

• In-App Campaign Management
• Design and improve in-app flows to increase user engagement, referrals, and upsells.

• Run experiments for feature adoption, store rating improvements, and monetization offers.

• Collect and analyze user feedback for UX research and marketing claims.

• Store Rating & Review Optimization
• Monitor app ratings and user reviews using AppFollow and other tools.

• Generate hypotheses, prepare, and launch A/B tests to improve store performance.
• Provide bi-weekly and monthly reports with actionable next steps.
• Events in Google, Play Store
• Monitor and cooperate with the PR team, product teams to feature different types of events, special offers related to health&fitness to engage new users.

• Generate hypotheses, prepare and launch tests to attract new users.

• Provide bi-weekly and monthly reports with actionable next steps.
• Competitor Research
• Analyze competitor push flows, in-app flows, referral programs, and monetization offers.

• Identify best practices and potential growth opportunities.

ABOUT YOU:

• 1+ year in Marketing, Product Management.
• Experience with push notifications, in-app campaigns, A/B testing, and conversion optimization.
• Strong analytical skills with the ability to interpret data and turn it into actionable strategies.

• Hands-on experience with tools like AppFollow, analytics dashboards (Tableau, Amplitude, Confluence, Figma).

• Understanding of app store optimization and user behavior analytics.

• Excellent English communication skills, both written and verbal.
• Proactive, detail-oriented, and able to manage multiple projects simultaneously.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. 💪

The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We’re one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.🌎

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Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better!** We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.🚀

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Competitive salary.** Compensation that will help you focus on your projects and personal development.

Professional Growth. We offer a possibility to attend internal, external courses, seminars and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas.

Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the Kyiv office.

Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.

Rest. We organize team buildings, parties and various team activities to boost our collaboration.