Participate in the content planning and operation of the company's brand official accounts; based on important nodes/major events of the company and products, participate in the planning and implementation of new media content. The role requires a passion for new media planning, sensitivity to social hot topics, and strong execution ability, along with familiarity with major social media platforms and excellent logical thinking and copywriting skills.

Must Have

• Passion for new media planning, sensitivity to social hot topics/news, and strong execution ability
• Familiarity with operational characteristics of active user communities such as Xiaohongshu, Douyin, and Weibo
• Possess good logical thinking and copywriting skills
• Curiosity, self-drive, daring to think and act, and commitment to mission accomplishment

Good to Have

• Experience with viral case studies is preferred
• Experience with new media cases for relevant products is preferred

Job Description

1. Participate in the content planning and operation of the company's brand official accounts.

2. Based on important nodes/major events of the company and products, participate in the planning and implementation of new media content.

Job Requirements

1. Passion for new media planning, sensitivity to social hot topics/news, and strong execution ability; experience with viral case studies is preferred.

2. Love for the company and its products, familiarity with the operational characteristics of active user communities such as Xiaohongshu, Douyin, and Weibo, understanding of company product user psychology; experience with new media cases for relevant products is preferred.

3. Possess good logical thinking and copywriting skills, curiosity, self-drive, daring to think and act, and commitment to mission accomplishment.