Sales Account Executive

This Sales Account Executive position at WJTV in Jackson, MS, involves generating broadcast and digital advertising revenue. The role focuses on developing and increasing sales volume with local clients by calling on established agencies and cold-calling new prospects. Responsibilities include implementing growth strategies, building client relationships, preparing sales presentations, and managing advertising schedules and campaigns.

Must Have

• Generate broadcast and digital advertising revenue
• Develop and increase sales volume for TV and digital revenue
• Implement strategies to consistently grow revenue and exceed goals
• Establish credible relationships with local business community
• Prospect, qualify, close, and grow NEW business
• Make sales calls on existing and prospective clients
• Maintain assigned accounts and develop new accounts
• Prepare and deliver sales presentations to clients
• Explain to customers how specific types of advertising will help promote their products or services
• Provide clients with information regarding rates for advertising placement
• Develop advertising schedules with clients and station personnel
• Work with creative services in the production of client’s creative elements for advertising campaigns
• Responsible for order entry, contracts, follow-up, and collections
• Build and present proposals to prospective clients
• Bachelor’s degree or an equivalent combination of education and work-related experience
• Valid driver’s license with an acceptable driving record
• Experience achieving long-range objectives and implementing strategies
• Proficiency in MS Office products including Word, Excel and PowerPoint and basic office equipment

Good to Have

• Sales experience
• Knowledge of digital marketing basics (Google/Facebook, etc.)

This position is based at WJTV in Jackson, MS and is the local CBS affiliate. WJTV produces daily local newscasts as “12 News” and is the #1 community minded station in Jackson, MS.

The Sales Account Executive generates both broadcast and digital advertising revenue by calling on established agencies, cold-calling new prospects and demonstrate the merits of marketing and advertising. You will develop and increase sales volume for both TV and digital revenue, with a focus on working with local clients in the Jackson, MS area (DMA).

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Prospect, qualify, close, and grow NEW business.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Continue to learn and implement new strategies and products.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Be an advocate for our products and programs.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Work with creative services in the production of client’s creative elements for both broadcast and digital advertising campaigns.
• Responsible for order entry, contracts, follow-up, and collections.
• Build and present proposals to prospective clients
• Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree or an equivalent combination of education and work-related experience.
• Sales experience preferred, but willing to train the right person.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Knowledge of digital marketing basics (Google/Facebook, etc.) preferred.
• Proficiency in MS Office products including Word, Excel and PowerPoint and basic office equipment required.
• Base Pay + Commission: $50K with potential to make $100K+ based on activity