SEA Business Development Manager

When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.

About Trend Micro

Trend Micro, a global leader in cybersecurity, helps make the world safe for exchanging digital information. With over 30 years of experience and deep threat intelligence expertise, we protect hundreds of millions of users worldwide — from individuals to large enterprises.

In Southeast Asia’s rapidly digitizing environment, Trend Micro is expanding its consumer cybersecurity presence through strategic B2B2C partnerships with organizations that serve large consumer bases, such as telecommunications providers, financial institutions, fintechs, insurers, and digital platforms.

We are seeking an experienced Business Development Manager to drive this growth across key ASEAN markets.

Role Overview

This is a high-impact business development role focused on establishing and scaling B2B2C partnerships to deliver Trend Micro’s consumer cybersecurity solutions to end-users via trusted regional partners. You will own the full partnership lifecycle — from identifying opportunities, developing commercial models, and closing deals, to executing go-to-market initiatives in collaboration with internal and partner teams.

Key Responsibilities

Partner Acquisition & Relationship Management

• Identify, engage, and secure strategic partnerships with telcos, banks, fintechs, and digital platforms with large consumer bases.
• Build strong, trust-based relationships with senior stakeholders in partner organizations.
• Negotiate and close mutually beneficial commercial agreements.

B2B2C Strategy & Execution

• Develop and implement go-to-market strategies that drive uptake of Trend Micro’s consumer products via partner ecosystems (e.g., bundles, integrated services, cobranded offers).
• Collaborate cross-functionally (product, legal, marketing, operations) to deliver partner-ready solutions.

Market & Competitive Intelligence

• Monitor market trends, regulatory shifts, and competitor activity across Southeast Asia to inform strategy and prioritize opportunities.
• Provide insights to internal teams to enhance product-market fit and customer value propositions.

Event Participation & Brand Positioning

• Identify and coordinate Trend Micro’s participation in key regional events to enhance visibility, generate leads, and foster partner relationships.

Performance Management

• Manage a sales and partnership pipeline using CRM tools.

Qualifications & Experience

• 2–5 years of experience in business development, partnerships, or sales within technology, cybersecurity, telecom, or financial services industries.
• Proven success in B2B2C or embedded product models, preferably involving consumer digital services or subscriptions.
• Solid understanding of the Southeast Asian market — ideally with experience working across countries such as Singapore, Malaysia, Indonesia, Philippines and Vietnam.
• Demonstrated ability to lead partner negotiations, close deals, and manage post-sale execution.
• Strong communication, stakeholder management, and interpersonal skills.
• Self-starter, strategic thinker, and results-oriented.
• Relevant qualifications or equivalent experience in business, marketing, technology, or a related field.

Preferred skills

• Experience working in or with telcos, banks, fintechs, or digital consumer platforms.
• Familiarity with cybersecurity, identity protection, or digital trust products.
• Proficiency in one or more ASEAN languages is a plus.

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