Senior Analyst, Data Strategy

The Senior Analyst, Data & Analytics at Digitas Health drives strategic thinking and economic insight for clients. This role involves collaborating to provide integrated marketing analytical solutions, optimize marketing investments, and develop robust marketing strategies in the healthcare sector. Key responsibilities include improving client decision-making through analytics, conceptualizing strategic solutions, developing business and measurement objectives, analyzing data from multiple sources, tracking market trends, and maintaining expertise in database marketing, integrated channel marketing, and analytical tools.

Must Have

• Provide integrated marketing analytical solutions
• Conceptualize and communicate strategic solutions
• Collaborate with clients on business and measurement objectives
• Apply quantitative methods to analyze data
• Analyze and track marketplace, technology, and consumer trends
• Develop expertise in database marketing, channel marketing, analytical tools
• 3-5 years business experience in consulting, marketing, advertising, or tech
• Bachelor's degree in Business, Finance, Economics, Statistics, or Marketing
• Knowledge of statistical modeling, segmentation, research, LTV, ROI
• Experience writing and presenting proposals
• Proficiency with Google Analytics, Omniture, Tableau, DoubleClick
• Fluency in Microsoft PowerPoint, Word, Excel

Good to Have

• MBA
• Experience in program measurement, test design, and financial modeling
• Experience with SAS, SPSS or other data manipulation tools

Perks & Benefits

• robust and inclusive benefit programs and policies
• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

Company description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth| Twitter: www.twitter.com/digitas_health

Overview

The Senior Analyst, Data & Analytics at Digitas Health plays a crucial role in driving strategic thinking and economic insight across various client engagements. This position involves collaborating with a talented team to provide integrated marketing analytical solutions, optimize marketing investments, and develop robust marketing strategies for clients in the healthcare sector.

Responsibilities

• Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
• Conceptualizing and communicating strategic solutions
• Collaborating with clients to develop clear business and measurement objectives
• Applying various quantitative methods to analyze and interpret information from multiple data sources
• Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
• Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements

Qualifications

• 3 to 5 years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
• Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
• Experience in program measurement (online and/or offline), test design and financial modeling a plus
• Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
• Experience with data tools; Google Analytics, Omniture, Tableau, DoubleClick, Tableau and others
• Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.