Senior Associate, Planning

The Senior Associate, Planning works cross-functionally with internal teams and clients to develop and execute multi-channel media plans. They will help drive day-to-day strategies, provide research for and write media POVs, present media plans, and assist with optimizing, implementing, and analyzing marketing activities to meet and exceed client business objectives. This role involves managing plan development, cross-team communication, and in-market optimizations.

Must Have

• Help drive day-to-day strategies to meet and exceed client business objectives
• Provide research for and write media Point-Of-Views (POVs)
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Develop national media plans across linear and digital channels optimized for reach and frequency
• Prepare flowcharts and budgets for media plans
• Assist with optimizing, implementing, and analyzing marketing activities
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Foster strong relationships with internal teams and client groups
• 1-2+ years of experience in media planning experience across media channels
• Experience in national media planning across linear and digital channels
• Ability to work independently as well as in a team setting
• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore, Mediatools, etc.)

Good to Have

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities

Perks & Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year
• Business Resource Groups that support multiple affinities and alliances
• Medical coverage, dental, vision, disability, 401k (for regular roles)

Company description


With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Senior Associate, Planning works cross-functionally with internal teams, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.

The Senior Associate will be working closely with fellow Associates and Supervisors, who as a team will be responsible for managing plan development, cross-team communication, and in-market optimizations.

Responsibilities

• Help drive day-to-day strategies to meet and exceed client business objectives
• Provide research for and write media Point-Of-Views (POVs)
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Develop national media plans across linear and digital channels optimized for reach and frequency, and report on key performance insights to drive ongoing optimization
• Prepare flowcharts and budgets for media plans
• Assist with optimizing, implementing, and analyzing marketing activities
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Foster strong relationships with internal teams (creative agency partners, owned media teams, and cross-channel media teams) and client groups
• Assist with other projects or responsibilities as assigned

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 1-2+ years of experience in media planning experience across media channels
• Experience in national media planning across linear and digital channels, with experience collaborating cross-functionally to execute high-impact campaigns
• Ability to work independently as well as in a team setting
• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore, Mediatools, etc.)

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.