Senior Brand Marketing Manager

PlayStation is seeking a Senior Brand Marketing Manager to lead brand and live service marketing efforts across multiple high-profile game franchises. This role is responsible for developing and executing global go-to-market strategies in partnership with development studios, supporting both brand and live service marketing for current and upcoming AAA titles. As a principal individual contributor, this role is expected to operate with a high degree of autonomy and strategic ownership, driving holistic marketing plans for player acquisition, engagement, retention, and re-engagement.

Must Have

• Lead global brand and live service marketing for high-profile game franchises
• Develop and execute global go-to-market strategies for AAA titles
• Drive player acquisition, engagement, retention, and re-engagement
• Manage marketing budgets and financial responsibilities
• Partner with development studios to achieve business goals
• Define global brand and product strategy, including positioning
• Translate consumer feedback into actionable insights
• Oversee global campaign execution and asset delivery
• Manage internal creative teams and external agencies
• 8+ years in video game product marketing, live services, and AAA games

OVERVIEW

PlayStation is seeking a Senior Brand Marketing Manager to lead brand and live service marketing efforts across multiple high-profile game franchises. This role is responsible for developing and executing global go-to-market strategies in partnership with development studios, supporting both brand and live service marketing for current and upcoming AAA titles.

As a principal individual contributor, this role is expected to operate with a high degree of autonomy and strategic ownership. The successful candidate will drive the creation of holistic marketing plans that deliver player acquisition, engagement, retention, and re-engagement, while collaborating cross-functionally to ensure alignment and impact.

RESPONSIBILITIES

Marketing Strategy

• Drive the global marketing strategy and annual marketing plans

Budgeting

• Financial responsibility for marketing strategies, initiatives and advertising related efforts.

Studio Partnership

• Partner with studio leadership to deliver on overall business goals for each game
• Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service.
• Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio
• Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season.
• Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles.
• Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders

REQUISITES

• Demonstrated success in developing high-impact global consumer strategies, mass-market campaigns, brand marketing, and direct-to-consumer performance marketing across console ecosystems, PC storefronts, and emerging digital channels.
• Proven expertise in the planning, execution, and leadership of business plans
• Track record of developing strong partnerships with game development studios
• Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development
• Ability of influencing and engaging external and internal stakeholders in a franchise brand vision

RELATED EXPERIENCE/EDUCATION

• 8+ years of video game product marketing experience, with a focus on live services and AAA game marketing
• Marketing degree or equivalent