Senior Content Writer - Remote

7 Months ago • 3 Years + • Editorial

Job Details

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We’ve unlocked unicorn status following our Series D round We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.
Having recently unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M USD in CARR (Committed Annual Recurring Revenue). Insider was named a leader in the The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization.

When our team founded Insider, they not only sought to create a product company, but to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100projects shecodes, sheleads and shemarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Insider is looking for a Senior B2B Marketing Writer. This is a remote position with the preferred candidate residing in the Eastern, Central time zones. The Senior B2B Marketing Writer will create audience-centric, data-driven, marketing and sales enablement content that engages audiences and drives results.

Reporting to the VP of Content Marketing, the Marketing Writer will create clear and compelling content aligned with messaging frameworks and channel strategies to capture the value of the Insider platform and the transformational impact it has on brands and customers worldwide.

Responsibilities

    • Use audience, channel, and performance data to create on-brand marketing content aligned to channel strategy and buyer stage
    • Write/edit web copy & landing pages, articles, blogs, emails, case studies, social media content, sales enablement, how-to guides, tip sheets, infographics, scripts, video scripts, and ads
    • Oversee the full content lifecycle from ideation, planning, and development through web publication, distribution, maintenance, and analysis. 
    • Collaborate with demand gen and digital marketers to conduct persona research, draft and edit content for use across multiple platforms 
    • Partner with regional/country marketers and VP of Content to segment SMEs to create and deliver original content optimized for a variety of audiences/channels
    • Ensure content consistency in terms of style, quality, and tone across channels 

Qualifications

    • Bachelor’s degree, preferably in journalism, communications, English or related field or equivalent experience.
    • Minimum of three years professional experience required in developing marketing and sales content effective at driving awareness and generating leads
    • Exhibits an understanding of content creation in the B2B Martech space
    • Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead generation and lead nurturing.
    • Demonstrated ability to self-manage work, prioritizing and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media
    • Experience with SEO strategy and application to content development
    • Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing
    • Able to distil verbose or technical content into a concise message
    • Exhibits consistent quality control in work
    • Experience with web publishing, content marketing platforms, and content management systems, such as WordPress
Was this position made for you?

Let’s talk! We’re curious bugs and can’t wait to get to know you.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

Similar Jobs

Corsair - Director, D2C eCommerce

Corsair

Milpitas, California, United States (On-Site)
2 Months ago
Workato - Senior Frontend Engineer

Workato

Tbilisi, Tbilisi, Georgia (On-Site)
2 Weeks ago
Koala interactive - Traffic Manager

Koala interactive

Levallois-Perret, Île-de-France, France (Hybrid)
1 Month ago
Ziff Davis - Social Media Marketing Specialist

Ziff Davis

Canada (Remote)
1 Week ago
Marsh McLennan - Digital Content Governance Specialist

Marsh McLennan

Warsaw, Masovian Voivodeship, Poland (Hybrid)
1 Week ago
bytedance - Creator Partnership Manager - Lemon8

bytedance

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
1 Month ago
Google - Visual Design and Communications Producer, YouTube Business Technology

Google

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Irdeto - Technical Product Manager

Irdeto

New Delhi, Delhi, India (Remote)
7 Months ago
Smilegate - Stove Indie Creation Ecosystem Model Planning and Operation Manager

Smilegate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
4 Months ago
Smilegate - [D&I] 콘텐츠 다양성 담당자(D&I Content Diversity Specialist)

Smilegate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Ziff Davis - Senior Director, Business Development

Ziff Davis

Los Angeles, California, United States (Hybrid)
2 Weeks ago
BrightEdge - Staff Engineer

BrightEdge

Hyderabad, Telangana, India (Remote)
7 Months ago
bazzar voice  - Technical Success Manager - French Speaking

bazzar voice

London, England, United Kingdom (Hybrid)
3 Weeks ago
Sony Music Career - Social Media Manager/Senior Manager-International Artists

Sony Music Career

Shanghai, China (On-Site)
1 Month ago
Studio Image Works - Manager-Business Development

Studio Image Works

Gurugram, Haryana, India (On-Site)
1 Year ago
The E.W. Scripps Company - Digital Content Producer

The E.W. Scripps Company

Nashville, Tennessee, United States (On-Site)
2 Weeks ago
Granicus - SEO Analyst

Granicus

Costa Rica (Remote)
1 Month ago
ancient 8 - Market Research Project Manager (Field Operator)

ancient 8

Ho Chi Minh City, Vietnam (On-Site)
2 Weeks ago
WebFX - SEO Link Builder

WebFX

Philippines (Remote)
2 Months ago
Mobiloitte - Senior WordPress Developer

Mobiloitte

India (Remote)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in United States

The E.W. Scripps Company - AM Meteorologist

The E.W. Scripps Company

Kansas City, Missouri, United States (On-Site)
2 Weeks ago
GOAT Group - Authentication Specialist I

GOAT Group

Los Angeles, California, United States (On-Site)
1 Week ago
2K - Product Manager

2K

Austin, Texas, United States (On-Site)
1 Month ago
Intel  - External Reporting Senior Analyst

Intel

Hillsboro, Oregon, United States (Hybrid)
1 Week ago
Saama - IAM GCP Data Engineer

Saama

United States (On-Site)
2 Weeks ago
CoActive Systems - DevOps Engineer

CoActive Systems

San Francisco, California, United States (Hybrid)
1 Week ago
Tencent - Lead Engine Systems Engineer

Tencent

Irvine, California, United States (On-Site)
8 Months ago
Nordson Corporation - Associate II, Customer Experience

Nordson Corporation

St. Petersburg, Florida, United States (On-Site)
1 Month ago
Apple - System Product Design Engineer - iPhone

Apple

Cupertino, California, United States (On-Site)
6 Days ago
Epic Games - Senior Security Engineer - Asset Integrity

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Editorial Jobs

Inwave - Music Content Specialist

Inwave

(On-Site)
3 Months ago
Riot Games - Content Producer II

Riot Games

Berlin, Berlin, Germany (On-Site)
1 Month ago
Epic Games - Senior Creator Success Manager

Epic Games

Montreal, Quebec, Canada (On-Site)
1 Month ago
The Walt Disney Company - KABC Freelance General Assignment Reporter

The Walt Disney Company

Glendale, California, United States (On-Site)
6 Months ago
Ion - Content Editor - 10831

Ion

Mumbai, Maharashtra, India (On-Site)
7 Months ago
bytedance - Content Moderator - Nepali Speaker

bytedance

Gurugram, Haryana, India (On-Site)
2 Months ago
Marketized - Creative Lead / Content Creation

Marketized

Norway (Remote)
10 Months ago
Krafton - Publishing Platform Product Manager (Creator Network)

Krafton

Seoul, South Korea (On-Site)
1 Month ago
AI Fund - Curriculum Developer

AI Fund

(Remote)
7 Months ago
Sporty Group - Social Media Manager (Swahili Speaking)

Sporty Group

Tanzania (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

New York, New York, United States (Remote)

Istanbul, İstanbul, Türkiye (Remote)

Jakarta, Jakarta, Indonesia (On-Site)

Istanbul, İstanbul, Türkiye (On-Site)

United States (On-Site)

Taipei City, Taiwan (Hybrid)

Istanbul, İstanbul, Türkiye (Remote)

Istanbul, İstanbul, Türkiye (Remote)

Istanbul, İstanbul, Türkiye (Remote)

View All Jobs

Get notified when new jobs are added by USE Insider

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug