Senior Director of Sales, WPTV - West Palm Beach

WHAT YOU'LL DO:

• Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station.
• Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved.
• Drive sports revenue through an exclusive partnership with the Florida Panthers, the power of NBC sports (NFL, NBA, College Football), and local sports coverage.
• Partner with Scripps managers to implement and execute cutting-edge technology and strategies around digital sales.
• Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue.
• Manage the sale of advertising time to clients/agencies, involving local travel and national travel.
• Meet with clients, advertisers and community organizations to maintain high visibility in the market.
• Collaborate with other sales leaders to create best practices that optimize performance of team.
• Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies.
• Proactively create and manage enterprise or local station initiatives and new business projects.
• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management.
• Effectively manage all personnel issues.
• Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders.
• Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.
• Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition.
• Maintain integrity in all business dealings.
• Other duties as assigned.

WHAT YOU'LL NEED:

• Bachelor’s degree in business or related field or equivalent experience preferred
• Generally, 10+ years proven success in media sales, including at least 3 years of management responsibility
• Inventory, pricing, political advertising/guidelines experience required
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required

WHAT YOU'LL BRING:

• Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits
• Facilitative problem-solving abilities
• The desire for decision-making authority and the willingness to accept decision-making responsibility
• Strong initiative to tackle new and difficult challenges
• Effective in a variety of formal presentation settings both inside and outside the organization
• Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching skills; able to provide feedback and developmental coaching with empathy
• Proven ability to remain calm under pressure while managing multiple tasks in a fast-paced environment
• Advanced oral and written communication skills
• Advanced computer skills including Microsoft Office and Zoom

ADDITIONAL REQUIREMENTS:

• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

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