Senior Manager, Brand Communications
Job Description
- Experience with live commerce.
- Experience across both agency and in-house roles.
- Lead brand storytelling and evolve eBay’s brand narrative.
- Develop and execute integrated, cross-channel communications campaigns.
- Collaborate with Marketing, Creative, and Business Units on storytelling.
- Cultivate strong media relationships and drive earned media impact.
- Manage global agency partners for high-impact campaigns.
- Support proactive and reactive communications strategies.
- Minimum 10 years experience in brand, consumer, or corporate communications.
- Proven success in leading integrated communications strategies for global brands.
- Strong media and influencer relationships across various verticals.
- Deep understanding of consumer insights, cultural trends, and brand storytelling.
- Ability to influence senior leaders and cross-functional teams.
- Exceptional written and verbal communication skills with a creative and strategic mindset.
- Target bonus
- Restricted stock units
- Medical benefits
- Financial benefits
- 401(k) eligibility
- Paid time off benefits (PTO, parental leave)
At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the Team
The Global Communications team plays a critical role in shaping eBay’s reputation, building trust with customers, and amplifying our purpose and impact around the world. We are storytellers, strategists, and connectors who help audiences understand eBay’s mission, innovations, and the unique value we bring to every transaction.
Within this team, Brand Communications leads the storytelling that defines eBay’s identity, reinforces our purpose, drives emotional connection with our customers and communities, and positions eBay as the best shopping destination for enthusiasts.
About the Role
We are seeking a Senior Manager, Brand Communications to lead the development and execution of eBay’s global brand narrative. This role will define how eBay shows up in culture — translating our purpose, innovation, and customer-centric values into compelling stories that drive awareness, affinity, and trust.
The ideal candidate is a creative, strategic, and seasoned communicator who thrives on connecting brand strategy with consumer insights and earned media storytelling. The ideal candidate has some experience with live commerce. This leader will partner closely with the Business Units, Marketing, Creative, and regional PR teams to deliver breakthrough work that enhances eBay’s brand reputation.
What You’ll Accomplish
- Lead Brand Storytelling: Define and evolve eBay’s brand narrative to reflect our purpose and differentiation across consumer audiences.
- Develop Integrated Campaigns: Build and execute innovative, cross-channel communications campaigns that elevate brand visibility and strengthen marketplace consideration.
- Partner Across Functions: Collaborate with Marketing, Creative, and Business Units to align storytelling with brand campaigns and product initiatives.
- Drive Earned Media Impact: Cultivate strong media relationships and deliver coverage that showcases eBay’s relevance in culture, innovation, and purpose.
- Manage Global Agency Partners: Lead agency partners in concepting and delivering high-impact campaigns that reinforce eBay’s global brand positioning.
- Enhance Reputation: Support proactive and reactive communications strategies that uphold eBay’s integrity and leadership in the marketplace.
What You’ll Bring
- Minimum 10 years of experience in brand, consumer, or corporate communications, ideally across both agency and in-house roles.
- Proven success in building and leading integrated communications strategies for global brands.
- Strong media and influencer relationships across business, culture, and lifestyle verticals.
- Deep understanding of consumer insights, cultural trends, and how to connect them to brand storytelling.
- Ability to influence and partner with senior leaders and cross-functional teams in a matrixed global organization.
- Exceptional written and verbal communication skills, with a creative and strategic mindset.
- Travel: Occasional travel required for events, shoots, and team collaboration.
Join us and help define how one of the world’s most beloved marketplaces tells its story to the world!
The base pay range for this position is expected in the range below:
$162,000 - $216,300
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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