Senior Manager - Digital Marketing

zeta

8-12 Years | Bangalore, Karnataka, India (On Site) | Full Time | 6 months ago

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Job Summary

Zeta is seeking a Senior Manager - Digital Marketing to build the Go-To-Market (GTM) engineering playbook in digital marketing. This role involves transforming Zeta's campaign-led B2B marketing motion into a dynamic, signal-responsive GTM ecosystem. The responsibilities include designing GTM engineering strategy, building listening systems for signals, owning and evolving the Martech & Automation Architecture, driving growth infrastructure and web engineering for personalization and A/B testing, overseeing digital advertising and paid media operations, and building data operations and performance intelligence through data pipelines and dashboards. The role also requires team leadership, mentoring, and practice building within marketing engineering, data operations, and martech specialists.

Must Have

Design GTM Engineering strategy and architecture.
Build listening systems for signals.
Own and evolve GTM tech stack (HubSpot, Salesforce, etc.).
Build dynamic, personalized web experiences.
Oversee ad operations and data flows for paid media.
Build data pipelines and attribution models.
Recruit and lead a multi-disciplinary team.

Good to Have

8-12 years in B2B SaaS, fintech, or enterprise marketing.
Deep technical familiarity with HubSpot, Salesforce, BigQuery, PowerBI.
Strong understanding of account-based marketing.
Hands-on skills in data modeling and workflow automation.

Job Description

About Zeta

Zeta is a next-gen banking technology company powering digital-native banking products for leading financial institutions across the globe. Our cloud-native, API-first omni-stack enables rapid deployment of solutions across issuing, processing, core banking, lending, fraud, loyalty, servicing, and digital banking experiences. With 1700+ team members (70% in technology), and platforms supporting 20M+ cards issued globally, Zeta is transforming banking at scale.

About the Role: We're seeking a visionary yet hands-on Senior Manager - Digital Marketing to build the GTM engineering playbook in digital marketing. You will be at the helm of transforming Zeta's traditionally campaign-led B2B marketing motion into a dynamic, signal-responsive GTM ecosystem.

This role demands a rare blend of marketing, engineering, data, and operational capability. You will create infrastructure and intelligence that powers account-based marketing, precision demand generation, real-time personalization, and sales acceleration across Zeta's global financial services customer base.

Why this role matters

Zeta’s marketing team is transitioning from a strong traditional B2B foundation (content, ABM, digital campaigns) toward building a next-gen growth engine — one that senses signals, adapts in real-time, and scales GTM impact. This role is pivotal to that shift.

You’ll be empowered to build from first principles, supported by cross-functional leadership, and have the opportunity to shape the future of growth in one of the most ambitious fintech platforms in the world.

Key Responsibilities

GTM Engineering
Design the GTM Engineering strategy and architecture to align with Zeta’s growth and revenue goals.
Build listening systems to ingest firmographic, behavioral, product, and intent signals across digital, product, and CRM touchpoints.
Design signal classification and scoring logic to drive routing, personalization, and prioritization
Martech & Automation Architecture
Own and evolve Zeta’s GTM tech stack built on HubSpot, BigQuery, Salesforce, React, WordPress, PowerBI, LinkedIn Sales Navigator, and Bardeen.
Demonstrate operational expertise in leveraging Zeta's internal tech stack to build automated workflows for lifecycle management, lead scoring, enrichment, sales handoff, and ABM orchestration.
Proficiently integrate 1st party data sources to create a unified GTM profile from sales, web, and marketing platforms, utilizing hands-on skills in tools like HubSpot, BigQuery, and Power BI.
Growth Infrastructure & Web Engineering
Partner with web development teams to build dynamic, personalized web experiences (e.g., demo portals, ROI calculators, microsites)
Enable A/B testing, intent-based content delivery, and product-signal-led campaigns.
Drive engineering efforts for speed, performance, and modular GTM component reuse.
Digital Advertising & Paid Media Operations
Design, define, and oversee all ad operations, including data flows for LinkedIn ad campaigns and paid search initiatives.
Independently build infrastructure to support audience segmentation, dynamic retargeting, and performance tracking across key platforms.
Take ownership of activating signal-based triggers for media campaigns and optimizing spend toward pipeline generation, without reliance on a separate performance marketing team.
Data Operations & Performance Intelligence
Build data pipelines and attribution models in BigQuery to measure signal-to-pipeline efficiency.
Establish a dashboard and reporting infrastructure via Power BI to measure campaign, funnel, and GTM system performance.
Collaborate with Digital, Development, Content, and Sales on closed-loop insights.
Team Leadership & Practice Building
Recruit, mentor, and lead a multi-disciplinary team of marketing engineers, data ops, and martech specialists
Define team vision, workflows, rituals, and tech stack evolution roadmap
Act as internal evangelist for GTM Engineering across product, sales, and marketing

Experience and Qualifications

8–12+ years of experience in B2B SaaS, fintech, or enterprise marketing, with a track record across digital marketing, growth, martech, or data/engineering
Deep technical familiarity with HubSpot, Salesforce, BigQuery, PowerBI, React, WordPress, and automation tools like Bardeen
Strong understanding of account-based marketing, product-led growth, funnel velocity, paid media workflows, and GTM performance metrics
Hands-on skills in data modeling, workflow automation, API orchestration, and system design thinking

Skills

Systems thinker who can architect full-funnel marketing experiences
Strong storytelling + engineering mindset — can bridge content, code, and campaign logic
Comfortable switching between leadership, execution, and evangelism
Highly collaborative across marketing, product, and sales

Equal Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success

11 Skills Required For This Role

Saas Business Models Cross Functional Performance Analysis Storytelling Alphabeta Testing Salesforce React User Experience Ux Helm Power Bi System Design