Senior Manager - Performance Marketing

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".

Well, what about the team?

Performance Marketing is the area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register.

Among the channels we are using to drive traffic: Affiliates, Programmatic Media, Video, Paid Search, Paid Social, and many more.

Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test. In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution. When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximization.

So, what will you be doing?

• Developing and implementing performance marketing strategies for biddable media and affiliates aligned with company goals.
• Overseeing and optimizing budget allocation across media channels to maximize ROI and meet targets.
• Providing leadership and guidance to the marketing team, setting objectives, and ensuring professional development.
• Planning and executing structured, targeted campaigns, closely monitoring outcomes.
• Analyzing performance metrics to identify improvements, growth opportunities, and challenges.
• Implementing A/B testing for creatives, landing pages, and targeting to optimize performance.
• Managing relationships with external vendors and agencies to ensure service quality and goal alignment.
• Utilizing data insights and market research to drive initiatives and adjust strategies as needed.

And what are we looking for?

• Demonstrate expertise in performance marketing channels such as PPC, paid social, display, and app marketing.
• Optimize bids using strategies and tools to maximize ROI.
• Interpret data using platforms to effectively understand campaign metrics.
• Manage marketing budgets and allocate resources efficiently.
• Lead and motivate a team, providing direction and inspiring targets.
• Communicate strategies, ideas, and results effectively to stakeholders.
• Interpret data to draw insights and make data-driven decisions.
• Solve problems by identifying challenges and devising innovative solutions.
• Adapt to changing market conditions, algorithms, and industry trends.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

• Annual vacation
• Annual bonus
• 401K program 
• Health insurance
• Home office allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Salary Range: $100,000 - $125,000 USD annually

#LI-OP1