Senior Marketing Manager

Wolters Kluwer is seeking a Senior Marketing Manager to lead the launch and growth of the Libra product in Italy. This role involves developing and executing product and content marketing strategies, creating high-performing content, optimizing campaigns with a global agency, and planning local community initiatives. The manager will collaborate with Product, Sales, and Design teams, own local media relations, and conduct market analysis to strengthen brand positioning and achieve business goals.

Must Have

• 5+ years of experience in SaaS marketing
• Experience in leading cross-functional marketing projects
• Strong writing and storytelling skills across multiple channels
• Deep understanding of users and product to translate features into value
• Hands-on experience with CRM and automation tools (Eloqua)
• Fluent in Italian and English (at least C1 level)
• Lead, develop, and execute product and content marketing strategies for the region
• Create high-performing and interactive content in various formats
• Work closely with global performance marketing agency to launch and optimize campaigns
• Plan and execute grassroots activations, pop-ups, local events, and community initiatives
• Collaborate with Product, Sales, and Design to ensure consistent messaging
• Own local media relations and press activities
• Optimize landing pages and marketing assets for SEO, GEO, and conversions
• Conduct market and competitive analyses

Good to Have

• Experience in the legal field or in legal tech

Perks & Benefits

• Unlimited growth potential
• Well-being benefits

About Wolters Kluwer

Build a better tomorrow, today!

For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. ­­Employees are at the cornerstone of bringing our vision to life.

We are a technology-led global software and services company. Our success has been built upon smart thinking and listening to each other. Our pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.

Libra is an AI workspace – built by legal professionals, for legal professionals. We simplify legal workflows with intuitive, secure, and powerful tools.

Libra is one of Europe’s fastest-growing legal-tech companies. More than 9,000 legal professionals already trust us, and we are now accelerating our international expansion.

Our goal: to build the world’s most trusted AI platform for legal professionals.

At this early stage, you’ll have real influence, responsibility from day one, and unlimited growth potential. If you’re ambitious, curious, and inspired by our mission, apply now!

About the role

We are seeking a strategic and execution-driven Senior Marketing Manager to lead the launch and growth of the Libra product across Italy. This role is pivotal in driving the localized execution of divisional campaigns, ensuring market relevance, strengthening brand positioning, and aligning efforts across central, divisional, and local marketing teams.

As the connective tissue between the divisional Libra product lead, local marketers, and central operations, you will ensure that divisional strategies are effectively adapted and implemented in Italy. You will shape how the product is perceived in the market, empower local teams to execute with impact, and ensure alignment with business goals and customer needs.

You’ll report to the Libra Marketing Lead. You’ll also collaborate with a growing team of passionate professionals to foster a culture of performance, agility, and customer-centricity—laying the foundation for sustainable growth across the region.

What you’ll do

• Lead, develop, and execute product and content marketing strategies for the region that truly reach legal professionals
• Create high-performing and interactive content in various formats (e.g., blogs, case studies, social media, newsletters, webinars, events) for our regional audience
• Tailor messaging to different target groups and experience levels
• Work closely with our global performance marketing agency to launch and optimize campaigns with clear KPIs
• Plan and execute grassroots activations, pop-ups, local events, and community initiatives to increase reach, engagement, and loyalty
• Collaborate with Product, Sales, and Design to ensure consistent messaging throughout the entire funnel
• Own local media relations and press activities
• Optimize landing pages and marketing assets for SEO, GEO, and conversions
• Conduct market and competitive analyses to identify trends and insights
• Present results and help shape the marketing roadmap
• Build and maintain strong relationships with divisional, regional, and central stakeholders.
• Operate as a strategic facilitator with a high degree of accountability and collaboration.

What you’ll bring

• 5+ years of experience in SaaS marketing
• Experience in leading cross-functional marketing projects
• Strong writing and storytelling skills across multiple channels
• Deep understanding of users and product – you translate features into real value
• Hands-on experience with CRM and automation tools (Eloqua)
• Team-oriented, strong communicator, and proactive
• Entrepreneurial mindset with drive and ownership
• Fluent in Italian and English (at least C1 level)
• Bonus: experience in the legal field or in legal tech

Become part of Wolters Kluwer!

Join us, at Wolters Kluwer, and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you, then you matter to us.

Apply now by simply clicking on the button above.

We welcome all people - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.

We are looking forward to meeting you!

Your contact person

Pushpa Linke

Senior Recruiter

+492233 3760 7976

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.