Senior Measurement Partner, UK

8 Minutes ago • 6 Years +
Sales

Job Description

The Ads UK Measurement team is seeking a Senior Advertising Measurement Partner. This role involves producing research and insights to tell the UK Ads story, creating regular reports on audience data, integrating measurement outputs for compelling narratives, and managing effectiveness studies with third-party vendors. The successful candidate will work cross-functionally with sales, marketing, consumer insights, and data science teams, lead client learning agendas, and contribute to product and engineering projects for measurement integrations. The ideal candidate is a self-starter with a deep understanding of TV/Video and digital advertising.
Good To Have:
  • Dual TV/Video and digital experience is preferred.
Must Have:
  • Produce research and insights on audience, reach & frequency, campaign verification, and campaign measurement.
  • Use proprietary and syndicated tools to create regular reporting for stakeholders on the UK Ads audience.
  • Integrate measurement outputs to craft compelling narratives, present insights to clients and agencies, and offer guidance on media mix optimization.
  • Manage day-to-day effectiveness study processes with third-party vendors from end to end.
  • Partner with the UK Advertising Sales team for day-to-day measurement requests.
  • Lead client learning agendas, partnering with advertisers to create category-specific learning agendas & playbooks.
  • Product and engineering project management for getting complex measurement integrations to market.
  • Be a TV/Video and Digital expert with a deep understanding of TV advertising and the UK Ads Audience.
  • Develop case studies from ongoing and completed analyses.
  • At least 6+ years experience in media measurement and research at Streaming, TV, or digital media companies or media agencies.
  • Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Barb, GWI, TechEdge) and direct digital technology and analytics.
  • Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies, including questionnaire scripting.
  • Strong knowledge of the advertising landscape across all kinds of media channels and methods of buying, ideally with a TV focus.
  • Keen presenter with senior client-facing experience.
  • Demonstrated ability to generate strategic insights from rigorous analysis.
  • Self-starter with expertise in managing projects independently with a high attention to detail.
  • Highly organised and experienced in building and following processes to make working methods more efficient.
  • Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
  • Highly curious, always looking for the meaning behind data.
  • Excellent writing and presentation-building skills.

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is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We have launched a new ad-supported tier to give our members more choice in how they consume their content. This tier allows us to attract new members while also creating a compelling path for advertisers to reach deeply immersed and hard-to-reach audiences.

Our Team

The core Ads team is charged with building a new, best-in-class ads organisation to establish as the go-to platform for advertiser partners. The Ads measurement team is tasked with building industry-leading research for advertisers to support our broader advertising sales efforts. This role is specifically for the UK.

Ads UK has seen fantastic growth since launching, and there has never been a more exciting time to get involved.

Summary

’s Ads UK Measurement team is looking for a new Senior Advertising Measurement Partner to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, and our vendor partners. If you are a self-starter, love the details, and thrive in a collaborative environment, may be the place for you. For an insider's look at ’s culture, read Seeking Excellence

.

Key Responsibilities

  • Produce research and insights that tell the UK ’s Ads story to the marketplace and advertiser clients in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.
  • Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the UK Ads audience in comparison to competitors.
  • Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimising their media mix.
  • Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with Sales Account Managers.
  • Partner with the UK Advertising Sales team with any day-to-day measurement requests.
  • Led client learning agendas. Partnering with advertisers to create category-specific learning agendas & playbooks.
  • Product and engineering project management for getting complex measurement integrations to market.
  • Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and the UK Ads Audience.
  • Develop case studies from ongoing and completed analyses.

Experience & Skills

  • At least 6+ years experience in media measurement and research at Streaming, TV, or digital media companies or media agencies.
  • Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Barb, GWI, TechEdge) and direct digital technology and analytics.
  • Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.
  • Strong knowledge of the advertising landscape across all kinds of media channels and methods of buying. Ideally, with a TV focus
  • Keen presenter with senior client-facing experience
  • Dual TV/Video and digital experience is preferred
  • Demonstrated ability to generate strategic insights from rigorous analysis.
  • Self-starter with expertise in managing projects independently with a high attention to detail
  • Highly organised and experienced in building and following processes to make working methods more efficient.
  • Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
  • Highly curious, always looking for the meaning behind data
  • Excellent writing and presentation-building skills

Inclusion

is a value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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