Federal Territory Of Kuala Lumpur, Malaysia (On-site)

Senior Product Evangelist

1 Year ago • 3-4 Years

Product

Job Description

As a Senior Product Evangelist at Razer, you will be responsible for driving digital marketing campaigns and brand awareness for Razer Gold Malaysia. This includes managing online ads, social media, and email marketing, along with tracking influencer initiatives. You will also collaborate with key business partners, ensure brand consistency in marketing assets, and support B2B marketing efforts. Additionally, you'll work with the creative department, global and regional marketing teams, and mentor junior team members. The role requires a proactive and detail-oriented individual with a passion for the gaming industry.

Good To Have:

Prior working experience in digital or media agencies.
Proficiency in Mandarin and Malay.
Analytical capabilities and a detail-oriented mindset.

Must Have:

Drive digital marketing campaigns through various online platforms.
Engage with key business partners for co-marketing campaigns.
Ensure best brand representation on marketing assets.
Bachelor’s degree in appropriate field of study.
Proficiency in marketing solutions and web analytics tools.
Fluent in English, with excellent writing skills.

Add these skills to join the top 1% applicants for this job

communication

team-player

game-texts

jira

google-analytics

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Work closely with reporting manager on monthly B2C campaign planning and execution to drive TPV and Net Revenue. New user acquisition and brand awareness for Razer Gold Malaysia. Team player role, and duties include but not limited:

Drive digital marketing campaigns through online ads (search, display), social media, and EDM, tracking of influencer/Key Opinion Leaders’ initiatives for successful revenue conversion.

Engage with key business partners (such as direct responsible individuals for game publishers) to execute best-in class co-marketing campaigns.

Ensure the best standards for Razer Gold brand representation on marketing assets and publications.

Work closely and support B2B colleagues with marketing campaign planning and activation.

Foster great working relationship with media agencies, communicate campaign specs and request for media agencies to prepare proposal.

Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as set up of promotional mechanics via the technical admin console.
Work closely with internal creative department and colleagues on visual request and creation via JIRA.

Work with the Global and Regional Marketing Teams to ensure efficiency, synergy and high performance.
Senior lead to guide, share and train junior product evangelist and intern.