Senior Product Marketing Manager

15 Minutes ago • 3 Years +
Marketing

Job Description

As a Senior Product Marketing Manager, you will lead the commercial launch of games, collaborating with internal teams, external developers, and partners to ensure success. You will strategically manage the marketing budget, define KPIs, and work with creative teams to deliver outstanding marketing assets. Your role will be crucial in maximizing the commercial performance of games alongside the PCC and Product Marketing teams.
Must Have:
  • Develop and execute product marketing plans from signing to post-launch, ensuring revenue targets are met.
  • Craft compelling digital store copy, product blogs, and other marketing content.
  • Build strong relationships with internal teams, developers, partners, and stakeholders.
  • Set KPIs and metrics to assess campaign performance and adjust strategies as needed.
  • Collaborate with platform publishers and production teams for seamless game launches.
  • Contribute to due diligence and greenlight processes.
  • Mentor junior team members and support their growth.
  • Play and analyse games, researching competitors to refine our approach.
  • Present key insights and findings to management to drive decision-making.
  • Focus on reducing costs and boosting revenue for maximum profitability.
Perks:
  • Generous Holiday: 25 days annual leave + bank holidays, earning an extra day per year of service up to 5 years.
  • Flexible Working: Core hours, 'Work From Home' days.
  • Health Cover: Private medical cover, life assurance, pension plan, dental and optical care.
  • Recharge: On-site gym, wellbeing support.
  • Free Food & Drink: Unlimited free snacks and drinks.
  • Gaming Goodies: Steam codes for all game releases.
  • Dog-Friendly Office.
  • Office Location: Leamington Spa with parking and electric charging stations.
  • Merch & Events: Exclusive merch, seasonal events, regular town halls.

Add these skills to join the top 1% applicants for this job

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revenue-growth
communication
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talent-acquisition
game-texts
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As a Senior Product Marketing Manager, you will oversee the commercial launch of games, collaborating with internal teams, external developers, and partners to ensure success. You’ll manage the marketing budget strategically, defining KPIs to measure impact. By working closely with creative teams, you’ll deliver outstanding marketing assets, and alongside the PCC and Product Marketing teams, you’ll play a key role in maximising the commercial performance of our games.

Responsibilities

  • Develop and execute product marketing plans from signing to post-launch, ensuring revenue targets are met.
  • Craft compelling digital store copy, product blogs, and other marketing content.
  • Build strong relationships with internal teams, developers, partners, and stakeholders.
  • Set KPIs and metrics to assess campaign performance and adjust strategies as needed.
  • Collaborate with platform publishers and production teams for seamless game launches.
  • Contribute to due diligence and greenlight processes.
  • Mentor junior team members and support their growth.
  • Play and analyse games, researching competitors to refine our approach.
  • Present key insights and findings to management to drive decision-making.
  • Focus on reducing costs and boosting revenue for maximum profitability.

Requirements

  • 3+ years of experience in product marketing or equivalent in the games industry.
  • Strong decision-making abilities with a focus on timely, informed choices.
  • Expertise in commercial strategy, including negotiation and market analysis to drive revenue growth.
  • Exceptional communication skills, both verbal and written.
  • Confident public speaker with experience presenting to varied audiences.
  • Adaptable and thrives in a fast-paced, dynamic environment.

Why Kwalee?

Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!

Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.

Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.

Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.

Free Food & Drink: Fuel your day with unlimited free snacks and drinks.

Gaming Goodies: Receive Steam codes for all our game releases!

Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.

Office Location: Leamington Spa office location, with from parking and electric charging stations.

Merch & Events: Get exclusive merch, enjoy fun seasonal events, and stay informed with regular town halls.

Our Commitment to Diversity & Inclusion

At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.

Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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