Senior Product Marketing Manager

undefined ago • 5 Years + • Product Management • $135,000 PA - $216,000 PA

Job Summary

Job Description

The Senior Product Marketing Manager will drive product and software strategy across the full lifecycle, integrating customer insights, market analysis, and regional collaboration to deliver commercial success. This role involves leading the end-to-end product lifecycle, defining and managing product roadmaps, developing business cases, and engaging with Key Opinion Leaders. The manager will also guide product launches and support regional marketing efforts. The position requires strong strategic planning, execution skills, and the ability to lead cross-functional teams with minimal supervision, applying Product Development Lifecycle Management (PDLM) principles.
Must have:
  • Lead the full end-to-end product lifecycle, from strategy to launch, aligning with market needs and future portfolio direction through PDLM frameworks.
  • Define and manage product roadmaps, value propositions, and claims strategies while driving cross-functional collaboration across R&D, Innovation, and regional teams.
  • Develop business cases and claims roadmaps (clinical, technical, and economic), and ensure timely and successful execution of go-to-market plans.
  • Engage and manage relationships with Key Opinion Leaders (KOLs) to gather insights, support advisory boards, and enhance market credibility and product influence.
  • Guide product launches and support regional marketing efforts by aligning strategic goals, providing subject matter expertise, and driving product adoption.
  • Strong strategic planning and execution skills, including experience in business case development and performance optimization.
  • Comfortable working with minimal supervision and leading cross-functional, global teams across innovation, regulatory, and commercial functions.
  • Experience interpreting market intelligence, segment technologies, and competitive trends to shape high-impact product and portfolio strategies.
  • Understand and apply Product Development Lifecycle Management (PDLM) principles and are confident driving compliance and process rigor.
Perks:
  • Generous PTO
  • 401k (up to 7% match)
  • HSA (with company contribution)
  • Stock purchase plan
  • Education reimbursement

Job Details

In late January, we announced that Bridgefield Capital signed an agreement to acquire Philips’ Emergency Care business which includes leading brands and products like HeartStart AEDs, Intrepid and DFM100 monitor defibrillators, Tempus monitor and Tempus ALS systems, and Corsium and ECI informatics solutions. We expect the transaction to close at the end of 2025.

With Bridgefield’s support and building on our 40+ year legacy of growth and innovation in emergency medical technology, the Emergency Care business will continue passionately pursuing our mission of saving lives, lowering the cost of healthcare, and advancing the science of resuscitation while serving the public access AED, EMS, military, and hospital market segments.

In this role and as part of an agile company that has the dedicated resources needed to achieve its strategic goals, you’ll have every opportunity to become a part of the “NewCo” we are forming and grow both personally and professionally and potentially make an even bigger impact on the acute care space – as well as on the consumers, patients and healthcare workers who depend on these innovative life-saving solutions.

Your role:

  • Lead the full end-to-end product lifecycle, from strategy to launch, aligning with market needs and future portfolio direction through PDLM frameworks.
  • Define and manage product roadmaps, value propositions, and claims strategies while driving cross-functional collaboration across R&D, Innovation, and regional teams.
  • Develop business cases and claims roadmaps (clinical, technical, and economic), and ensure timely and successful execution of go-to-market plans.
  • Engage and manage relationships with Key Opinion Leaders (KOLs) to gather insights, support advisory boards, and enhance market credibility and product influence.
  • Guide product launches and support regional marketing efforts by aligning strategic goals, providing subject matter expertise, and driving product adoption.

You're the right fit if:

  • A minimum of 8+ years with a Bachelor's degree or a Master's degree with 5+ years of experience in product management, marketing, or a related field.
  • You bring strong strategic planning and execution skills, including experience in business case development and performance optimization.
  • You are comfortable working with minimal supervision and leading cross-functional, global teams across innovation, regulatory, and commercial functions.
  • You have experience interpreting market intelligence, segment technologies, and competitive trends to shape high-impact product and portfolio strategies.
  • You understand and apply Product Development Lifecycle Management (PDLM) principles and are confident driving compliance and process rigor.
  • You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

Transparency Details

The pay range for this position in (Bothell, WA) is $135,000 to $216,000.00.

The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.

In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.

At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Bothell, WA.

#LI-PH1

#ConnectedCare

This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.

is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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