Senior Social Media Manager

Moonbug Entertainment is seeking a Senior Social Media Manager to lead the social presence for its global franchise, CoComelon. This role involves driving social strategy, building brand love, and deepening connections with families. The manager will lead and develop an in-house social team, elevate internal capabilities, and be accountable for the overall social media vision, campaign development, brand voice, and content creation. The ideal candidate is a creative, strategic, and hands-on individual passionate about connecting with audiences through social media.

Must Have

• Lead, inspire, and mentor a growing in-house social media team (2 to 3 direct reports)
• Develop and implement the overall social media strategy across key platforms and territories
• Elevate in-house creative capabilities by building efficient processes, playbooks, and creative standards
• Drive creative ideation, producing and overseeing social-first content
• Build authentic, culturally relevant campaigns that resonate with parents and families
• Create monthly content calendars that align with global business priorities and content launches
• Collaborate across internal teams including Platforms, CPE, Distribution, Partnerships, and Music
• Partner with influencers, brand ambassadors, and agencies to extend reach and strengthen community engagement
• Track, analyze, and report on performance using social data and insights to optimize strategy
• Brief and oversee content creation including photography, video (shorts, reels, in-feed, and long-form), and copywriting
• Use data-driven insights to inform investment and strategic decisions

Perks & Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources

Thank you for considering the Senior Social Media Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.

This role reports onsite in our Los Angeles office full time.

The Role:

This is an opportunity to join one of the most exciting entertainment companies in the kids’ space globally. We have grown from a start-up into the home of the world’s biggest kids’ show, with a massive presence across YouTube, Netflix, and beyond, and we are now entering our next evolution as a company.

We are looking for a highly creative, strategic, and hands-on Senior Social Media Manager to lead the social presence for our biggest global franchise, CoComelon. This role is central to driving the brand’s social strategy, building brand love, and deepening our connection with families around the world.

In 2026, we are building our in-house social team, and this role will be responsible for leading and developing that team (2 to 3 direct reports) while elevating our internal capabilities to match the scale and ambition of our franchise.

You will be accountable for the overall social media vision, developing campaigns, defining the brand’s social voice, and creating content that cuts through the noise. The ideal candidate is a social-first creative who knows how to make a brand feel human, relevant, and worth talking about.

Above all, we are looking for someone who is passionate about using social media to connect with audiences, spark emotion, and build genuine brand love among parents and caregivers.

You will work closely with the Brand Marketing team and key cross-functional partners to bring our stories to life across platforms, franchises, and audiences.

Responsibilities:

• Lead, inspire, and mentor a growing in-house social media team (2 to 3 direct reports) to deliver best-in-class content and community management.
• Develop and implement the overall social media strategy across key platforms and territories, ensuring alignment with brand and franchise priorities.
• Elevate our in-house creative capabilities by building efficient processes, playbooks, and creative standards for social content production.
• Drive creative ideation, producing and overseeing social-first content that breaks through the clutter, builds emotional connection, and drives engagement.
• Build authentic, culturally relevant campaigns that resonate with parents and families, fostering affinity to the CoComelon brand.
• Create monthly content calendars that align with global business priorities and content launches.
• Collaborate across internal teams including Platforms, CPE, Distribution, Partnerships, and Music to support campaigns and amplify content.
• Partner with influencers, brand ambassadors, and agencies to extend reach and strengthen community engagement.
• Track, analyze, and report on performance using social data and insights to optimize strategy.
• Brief and oversee content creation including photography, video (shorts, reels, in-feed, and long-form), and copywriting.
• Using data-driven insights to inform investment and strategic decisions.