Senior Strategy Manager

2 Months ago • 4-5 Years • Product Management • Business Development

Job Summary

Job Description

As a Senior Strategy Manager at tonies, you'll drive the company's strategic direction, lead complex projects, and co-lead the strategy development process. Responsibilities include analyzing market trends and competitive landscapes to identify strategic actions, developing and implementing the strategic roadmap, and collaborating with top management and project teams. You'll need strong analytical and communication skills, experience in leading strategic projects (ideally in consumer goods, retail, or e-commerce), and proficiency in MS Office. This role involves actively shaping tonies' future growth and collaborating within an international team.
Must have:
  • 4-5 years experience in strategy consulting, investment banking, or startups
  • Lead complex strategic projects
  • Strong analytical and problem-solving skills
  • Excellent communication (German & English)
  • Proficient in MS Office (PowerPoint, Excel)
Good to have:
  • Experience in consumer goods, retail, or e-commerce
Perks:
  • Global Teamwork
  • Flexible work arrangements
  • Deutschlandticket (public transport)
  • Company pension plan subsidies
  • 30 days paid leave + additional days off
  • toniecation days (unpaid leave)
  • Training opportunities & learning budget
  • Babbel & Calm app access
  • Tonies product discounts

Job Details

About tonies:

tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.

Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

The Strategy Team is responsible for the overall strategic development of tonies. This includes identifying strategic areas of action based on analyses of the external market and competitive environment and internal performance, defining and continuously developing our strategic roadmap, and ensuring the implementation of our strategic priorities in close collaboration with top management and their teams.  

As Senior Strategy Manager, you will actively drive the strategic development of tonies and lead important strategic projects for the company. You will report to the Team Lead Strategy and work closely with tonies’ Management Board and Senior Leadership.

Your tasks and responsibilities will include:
  • As part of the Strategy Team, you actively drive the strategic direction and further strategic development of tonies.

  • You plan and lead strategic projects on your own responsibility and ensure their implementation together with the project teams.

  • You co-lead the strategy development process as well as the further development and implementation of our strategic roadmap, including the measurement of success along the implementation process.

  • You independently derive strategic fields of action on the basis of analyses of our market and competitive environment as well as our business development and implement these with the project teams.

  • You actively contribute to the further development of the team as a sparring partner for your team colleagues.

What we are looking for:
  • You have at least 4-5 years of professional experience in relevant positions, ideally in a top-tier strategy consultancy, investment bank or start-up/scale-up.

  • You have experience in leading complex strategic projects and are ideally familiar with the consumer goods, retail and/or e-commerce industries.

  • You have strong analytical skills, problem-solving orientation and assertiveness.

  • You have excellent communication skills in German and English and enjoy working in interdisciplinary and intercultural teams.

  • You are proficient in common MS Office programs (especially PowerPoint and Excel).

  • You bring enthusiasm for tonies, our vision and our products and are ready to actively shape our exciting journey and dynamic growth.

Why tonies?
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Charlotte Angerhausen
Recruiting & Onboarding Partner | P&C Generalist

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About The Company

tonies® is the world’s largest interactive audio platform for children with more than 6.8 million Tonieboxes and 82 million Tonies sold.


The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. 


Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. 

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