Senior User Acquisition Manager

FreePlay is seeking a Senior User Acquisition Manager to expand its team. This role involves creating and launching ad campaigns for hypercasual and hybridcasual mobile games, developing marketing strategies, and optimizing campaigns to meet KPIs. The ideal candidate will have over 3 years of gamedev experience, English proficiency, and expertise in managing traffic across various ad platforms like Meta, Unity, and Google Ads, along with strong analytical skills and budget management.

Must Have

• Creating and launching ad campaigns for mobile games in the hypercasual and hybridcasual genres
• Developing marketing strategies and conducting market research
• Analyzing ad campaigns and optimizing these campaigns to meet KPIs
• Communicating with key partners in English
• Working with creative producers to develop and test creatives
• Collaborating with product, analytics, and monetization teams
• 3+ years of experience in gamedev
• English proficiency at upper-intermediate level or higher
• Experience managing traffic in Meta, Unity, AppLovin, IronSource, Mintegral, Google Ads, etc.
• Solid knowledge of core marketing metrics
• Advanced proficiency in Excel/Google Spreadsheets
• Proven ability to manage large ad budgets

Perks & Benefits

• Flexible schedule
• Medical insurance (including dental care)
• 5 paid sick days
• English courses
• Sports reimbursement program
• Referral program

To improve our current results and reach new heights, we’re expanding our team and looking for a Senior User Acquisition Manager.

What you will be doing:

• Creating and launching ad campaigns for mobile games in the hypercasual and hybridcasual genres;
• Developing marketing strategies and conducting market research;
• Analyzing ad campaigns and optimizing these campaigns to meet KPIs;
• Communicating with key partners in English;
• Working with creative producers to develop and test creatives;
• Collaborating with product, analytics, and monetization teams.

What we’re looking for in a candidate:

• 3+ years of experience in gamedev;
• English proficiency at upper-intermediate level or higher;
• Experience managing traffic in Meta, Unity, AppLovin, IronSource, Mintegral, Google Ads, etc.;
• Solid knowledge of core marketing metrics;
• Advanced proficiency in Excel/Google Spreadsheets.
• Proven ability to manage large ad budgets.

Our Benefits:

• Flexible schedule;
• Medical insurance (including dental care);
• 5 paid sick days;
• English courses;
• Sports reimbursement program;
• Referral program.

Our Values

Commitment to Quality

Experiment & Take Risks

Respect, Support & Care

Be True & Be You

Ask Questions & Give Answers

Think Forward