Senior Vice President, Commerce Media

TWINOAKS is a shopper marketing agency focused on creating meaningful connections between shoppers and brands to drive long-term consumer purchases. They are seeking a Senior Vice President (SVP), Commerce Media, to lead media strategy for a major client. This dynamic leader will oversee media investments, ensure strategic alignment with digital commerce goals, drive successful execution, and foster cross-functional collaboration. The role requires expertise in Commerce Media strategy, operations, and innovation, reporting directly to the media department lead.

Must Have

• Oversee a team of media strategists, planners, and buyers across media disciplines to drive integrated omnichannel plans
• Build frameworks and best practices to evaluate the effectiveness and incrementality of media spend across RMNs and commerce partners
• Lead and help to evolve the holistic media vision and strategy for a multi-billion dollar CPG portfolio, with a core focus on retail media networks (RMNs) and commerce platforms
• Act as the primary executive media lead for the client, accountable for delivering strategic value, operational excellence, and alignment with the client’s growth and performance goals
• Partner closely with client stakeholders, brand marketing teams, and interagency partners to ensure Commerce Media is fully integrated into go-to-market strategies and broader brand initiatives
• Champion the use of data and advanced analytics to inform targeting strategies, test-and-learn roadmaps, and measurement frameworks
• Proven experience in a senior media leadership role, ideally within a large-scale, fast-paced organization
• Deep understanding of media strategy, planning, and execution across various channels, including digital, social, and traditional media
• Strong track record of driving innovation and leading cross-functional teams to achieve strategic goals
• Entrepreneurial self-starter with a deep sense of accountability, creativity, resourcefulness and passion for business and dissatisfaction with the status quo
• Dynamic and inspiring leader who can get a team to deliver top performance every day against assigned business and effectively engage and influence a variety of audiences

Perks & Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Company description

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

Overview

We’re looking for a Senior Vice President (SVP), Commerce Media to serve as the dedicated media lead for one of our largest and most strategic clients, reporting directly to the media department lead. This role is ideal for a dynamic leader with deep expertise in Commerce Media strategy, operations, and innovation. As an extension of the client’s team, the SVP, Commerce Media will play a critical role in shaping the future of their media investments—ensuring strategic alignment with broader digital commerce goals, driving successful execution of media initiatives, and fostering seamless cross-functional collaboration across teams and partners.

Candidates must reside in a commutable distance to the Atlanta Publicis Office.

PRIMARY RESPONSIBILITIES:

• Team Leadership & Operations: Oversee a team of media strategists, planners, and buyers across media disciplines to drive integrated omnichannel plans. Build frameworks and best practices to evaluate the effectiveness and incrementality of media spend across RMNs and commerce partners.
• Strategic Vision & Evolution: Lead and help to evolve the holistic media vision and strategy for a multi-billion dollar CPG portfolio, with a core focus on retail media networks (RMNs) and commerce platforms.
• Functional Leadership: Act as the primary executive media lead for the client, accountable for delivering strategic value, operational excellence, and alignment with the client’s growth and performance goals.
• Cross-Functional Collaboration: Partner closely with client stakeholders, brand marketing teams, and interagency partners to ensure Commerce Media is fully integrated into go-to-market strategies and broader brand initiatives.
• Thought Leadership & Executional Excellence: Champion the use of data and advanced analytics to inform targeting strategies, test-and-learn roadmaps, and measurement frameworks.

SKILLSETS REQUIRED:

• Proven experience in a senior media leadership role, ideally within a large-scale, fast-paced organization.
• Deep understanding of media strategy, planning, and execution across various channels, including digital, social, and traditional media.
• Strong track record of driving innovation and leading cross-functional teams to achieve strategic goals.
• Entrepreneurial self-starter with a deep sense of accountability, creativity, resourcefulness and passion for business and dissatisfaction with the status quo (always thinking of ways to improve and grow).
• Dynamic and inspiring leader who can get a team to deliver top performance every day against assigned business and effectively engage and influence a variety of audiences.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $180,215- $256,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be February 28, 2026.